Posted: May 17, 2012

Pinterest: It's Simple and Effective

The Social Network That Is More than Visually Appealing


Pinterest, an online pin board, is an up-and-coming social network that wants to connect everyone in the world through the things they find interesting. Like sharing an article on LinkedIn or an image on Facebook, pinning is a way for people to share what interests them. People can pin an image that links back to where they found it or they can upload an image and link it to a website. Just like Twitter, the use of hastags (#) is used to search for keywords. Retailers can use Pinterest by creating a Pin Board and pinning their inventory. Then pinners (as the Pinterest users are called) can repin (share) what they like to their own boards.

Many pinners use Pinterest as a virtual wish list and often stop wishing and start purchasing. Many infographics and blogs have been made about Pinterest's benefits to retailers, so I'll link to them here, here, here, and here. Pinterest is also great for contests, sweepstakes, and giveaways. We have a Pinterest profile and we can put a Pin It button, as seen above, on your Standard or Enterprise E-Commerce site. We can also put the "follow me" button on your site, like the one seen below, which is the same as following on Twitter or Friending on Facebook.

Contact your account representative today to take advantage of this online sales tool.


Follow Me on Pinterest