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Divers Direct Launches
Integrated Website with Celerant Technology
Celerant Provides Divers Direct with Integrated POS and E-Commerce Capabilities
Staten Island, NY (September 18, 2008) - Celerant Technology, a leader in the
retail software industry, recently implemented their complete, real-time software
with one of the world’s largest retailers of diving equipment, Diver’s Direct.
After integrating all aspects of the retailer’s operation, including the front
and back ends, they recently launched an entirely new, integrated website.
“Divers Direct has shown exceptional growth over the years and we are pleased
to provide them with a complete solution for their brick and mortar and e-commerce
needs” said Celerant Technology President and CEO, Ian Goldman. “With the launch
of the new Divers Direct custom website, their online sales will now integrate
with sales at the stores, eliminating double entry and reducing the order fulfillment
time by half, allowing for rapid turn around time. This integrated process
will allow Divers Direct to expand even more rapidly and we look forward to
their continued growth.”
Providing a complete solution for multichannel retail organizations, Celerant's
in-house web specialists work with retailers to create a custom site layout
and offer cutting edge, advanced features enabling your site to stay highly
competitive on the web, including product reviews, product comparisons, cart
abandonment tracking, and site analytics.
"Since Celerant was already providing us with an attractive POS product,
we felt that this would be an efficient, cost-effective way to upgrade our retail
and e-commerce infrastructure simultaneously using a single source," stated
Robert Darmanin, Marketing Manager of Divers Direct. "In addition
to a cleaner new look and a simplified navigation system the new site offers
several new features designed to improve our visitor's overall experience."
For over 23 years, Divers Direct has held a reputation of being a leading provider
of diving gear and accessories. Now with a completely integrated Celerant
website, Divers Direct has been able to further establish itself as a global
provider of diving equipment. In addition to its products, Divers Direct
also offers a wide array of services, all of which can be found on their website
at www.diversdirect.com.
About Celerant Technology
Celerant's Command Retail is an advanced real-time point of sale, POS software
solution, which manages all areas of retail including POS,
Inventory Management,
Warehouse, Distribution
Center, Allocation,
Multi-Channel/E-Commerce/Kiosk,
Data Mining,
and Back-office, in
a single, integrated system. Our advantage is the flexibility of our Java platform,
allowing Celerant professionals to conduct cost-effective analysis and adaptation
based on the individual needs of each retailer. The result is a better system
that meets the needs of retail businesses and gives them the tools to take Command
of their success.
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