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Celerant Technology Collaborates with Muttropolis Dog & Cat Boutique to Launch
New Website
Staten Island, NY (July 13, 2006) - The San Diego-based upscale dog and cat
boutique, Muttropolis, selected real-time retail management company, Celerant
Technology Corp., to power its newly innovative online storefront, www.muttropolis.com.
After two months, the Muttropolis website was officially launched and released
to the public on May 22.
"With our unique pet-centric vibe-ranging from our "mutt mingles" to our photographic
grass tile, we've clearly created a shopping experience that's a breed apart
from other retailers," says Muttropolis Chief Marketing Officer, Janet McCulley.
"After months of designing, programming, troubleshooting and refining, we've
launched a new and improved web boutique, improving our shopper's online experience
and mirroring Muttropolis' ambiance. Our enhanced site www.muttropolis.com,
enables visitors to quickly find what they're looking for, enjoy a streamlined
checkout process and a user-friendly return policy, positioning our online
boutique as a great place to shop."
Muttropolis, which was recently named "Hottest Retail
of the Year" by the International Council of Shopping Centers, collaborated
with the Celerant web team to create a website that would ultimately reflect
the unique Muttropolis brand to pet lovers everywhere. The site now fully
integrates with the store's retail management system, Celerant
Command Retail.
"With Celerant'sintegrated
e-commerce capabilities, all Muttropolis' inventory and sales are
accurate and easily managed in real-time. This eliminates the need for the
company to maintain two separate inventory management systems, as they have
done in the past," says Celerant CEO Ian Goldman. "Now, when customer's make
purchases on the site, sales are automatically calculated in the main system
as the purchase is completed."
In upcoming months, Muttropolis plans to add a gift registry onto their website
that will enable pet owners to register for their favorite products.
About Celerant Technology
Celerant's Command Retail is an advanced real-time point of sale, POS software
solution, which manages all areas of retail including POS,
Inventory Management, Warehouse,
Distribution Center, Allocation,
Multi-Channel/E-Commerce/Kiosk, Data
Mining, and Back-office, in a single, integrated
system. Our advantage is the flexibility of our Java platform, allowing Celerant
professionals to conduct cost-effective analysis and adaptation based on the individual
needs of each retailer. The result is a better system that meets the needs of
retail businesses and gives them the tools to take Command of their success.
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