"The Final Frontier for Customer Share of Wallet" Between December 2009 and January 2010, Aberdeen surveyed 100 retail organizations to determine the state of cross-channel retailing. The driving factor behind crosschannel retailing is the customer, as the top two pressures facing retailers are the need to address rapid changes in customer affinity for sales channels and the need for a faster, easier and more convenient shopping experience
View article here: Apparel_Celerant_OnlineRetailing_40710.pdf
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