Having a visually appealing and advanced E-Commerce site is a critical part of any e-tailers business; however attracting potential and even current clients to your site is another challenge. Celerant Technology works with our e-tail clients to meet this challenge by not only designing and programming your site to be search engine friendly, with the option to be reformatted as an M-Commerce site, but also assisting you with the marketing of your new site.

Automated Follow-up E-mails

Promote your site and increase traffic by sending out automated, product-driven follow-up e-mails to your customers. Invite shoppers back by creating customizable e-mail templates to feature offers that may apply to items, brands, departments, and/or event types.

Help promote repeat business by setting rules such as ‘30 days after purchase’, 
or ‘abandoned shopping carts receive discount’, or ‘haven’t purchased within 90 days’, to send out automated follow-up e-mails to your existing customers.

Social Networking

The use of social networking can have a significant impact on your retail business, products and events by creating a sense of an online community within your customer base. In addition to utilizing social networking tools such as blogs on your own custom designed site, we also offer integration with popular social networking sites, such as Facebook and Pinterest.

For example, with Facebook, you are able to create applications that may be used by your customers to promote their own baby shower, wedding and birthday registries. These event postings showcase your business by featuring your company and products, providing you the opportunity to reach the entire Facebook community, comprised of millions of users. We design and modify your website so that it can be pulled into your customer's Facebook account for easy sharing.

Social networking platforms enable the promotion of your retail business, allowing for visibility across a large audience of consumers and increasing the potential to bring in new business.

Comparison Shopping Sites

The leading shopping engines attract 10M-20M unique visitors each month who are looking for your products. Do a search for any of your products on Google or Bing and you’ll see shopping engine results from Google Product Search, Bing Shopping, NexTag, Shopzilla, Shopping.com, PriceGrabber, and many of their partner sites. Merchants who submit products to the leading shopping engines find that 15-20% of their revenue can come from this online marketing channel. Shopping engine data feeds are becoming more and more important as Google AdWords is using them to enhance its regular PPC ads: http://googlemerchantblog.blogspot.com/2010/07/new-way-to-get-more-clicks-from-product.html

However, you can only take advantage of these exciting new Google AdWords formats if you’re submitting a data feed to Google Product Search.

Instead of submitting your products to the shopping engines, use Celerant to help make this process more efficient.

The shopping engines can be a bit difficult to work with as they each accept your products in a specialized format. Not only do different attributes have different names, but each shopping engine has different requirements. Furthermore, each shopping engine has a different way of classifying your products, as each engine has a different taxonomy, or categorization structure. Unfortunately, there is also a lot of work to do if you want to optimize your listings.

Celerant has partnered with SingleFeed to make working with the leading shopping engines easier.

SingleFeed is a leader in data feed management and optimization for the shopping engines. They are one of four Google Merchant Center partners (http://www.google.com/intl/en_us/products/pspp.html) and work with hundreds of merchants and over 15 leading shopping engines.

Here’s how the partnership works:

 You work with Celerant to choose the right SingleFeed plan for your situation. SingleFeed has two self-service service plans ranging from $99.99/mo - $239.99/mo (Starter and Gold)

 Celerant builds a data feed in the SingleFeed format. This service would usually cost $1000, but we’re waiving this fee as we want to make sure you can quickly and easily take advantage of this new marketing channel.

 Celerant signs up for a SingleFeed account on your behalf and ensures your data feed is approved by SingleFeed. Again, we want to make this process as seamless as possible, and we thought a consolidated Celerant bill would be a great benefit to our merchants.

 SingleFeed will setup a welcome call with you to walk you through the SingleFeed interface and answer your initial questions.

 You’re in the driver’s seat. You sign up for the shopping engines you want to work with (SingleFeed has sign up instructions), deposit funds, and then manage your listings and track your results through the shopping engines or SingleFeed.

If you’re on a self-service SingleFeed plan, you can e-mail SingleFeed with questions about the service or just find the answers in the SingleFeed support portal. Higher level plans come with an account manager who is available over the phone.

If you have any questions about your data feed, you can work with your Celerant account manager to implement changes and updates. This work will be part of your regular service contract with Celerant.

Contact your Celerant representative today to find out more.

Basic Plan

Required Feed Generator provided by Celerant ($1,000 savings for set-up fee)
Automated feed creation
Feed optimization for the comparison engines
Categorization of each of your products
Daily feed submission to Bing Shopping, buySAFE, Google Product Search, SortPrice and/or TheFind
All support is handled through Celerant

Gold Plan

All of the above, plus-
Daily feed submission to Amazon Product Ads, Become.com, Like.com, NexTag, PowerReviews, PriceGrabber, Pronto, Shop.com, Shopzilla, Shopping.com, Smarter.com, and/or Yahoo Shopping