Retail Software Firearm dealers have come to recognize our Celerant name and our premier retail and POS software, Stratus Retail. Over the years, we have discovered that while many of the dealers we meet in the industry have a need or a desire for our advanced retail software, they might not have the internal resources at their store or the budget to support an enterprise retail software. This year, we introduced our new, affordable SaaS point of sale, range management and E-Commerce solution- Cumulus Retail. Designed as the entry-system to our premier retail system, firearm retailers can start small and at a lower price point. With cost effective, monthly ‘software as a service’ (SaaS) payments, and little-to-no money upfront, dealers can manage their gun store, e4473 and Smartwaiver integrations, electronic A&D (acquisition and disposition) books, range reservations, memberships, class/course scheduling, online sales including their own E-Commerce and marketplace integrations (GunBroker, SlickGuns, etc.), online range reservations and much more.

Dealers don’t order from only one distributor- there are typically multiple distributors and so replenishing inventory can be a challenge. Through our software platforms, both Cumulus Retail and Stratus Retail, we enable our clients to better leverage their distributors and take advantage of the massive resources made available to them. By automating your purchase orders to your distributors, based on minimum and maximum inventory levels pre-set within our inventory software, you can save time, eliminate manual entry, and most importantly get the right inventory exactly when you need it. Dealers can achieve ‘Just in Time’ inventory and automatically replenish their products exactly when they need it, eliminating excess dead or slow moving inventory or out-of-stocks. Our software allows retailers to even prioritize their distributors, and by receiving automated acknowledgments back from the distributor, our system will continue sending purchase order’s out to the next distributor until their entire order can be fulfilled- and the entire process is automated!

Celerant is partnered with leading distributors in the firearm industry, including Sports South, RSR Group, Zander’s, AcuSport and more, allowing dealers to pull available inventory levels onto their website, directly from the distributors- pulling the product, descriptions, product images (in some case 360 degree images), and more. This integration allows outdoor retailers to sell many more products, or wider product-lines, on their websites- basically anything that their distributor carries in their warehouse. Celerant’s software then sends the retailer’s online orders directly to the distributor to fulfill and drop ship on their behalf. By leveraging this innovative technology, the retailer is able to sell many more products without ever stocking the merchandise or fulfilling the orders.

But what if you could send the right promotional message, at the right time, to the right customer, based specifically on their individual purchase history and prior preferences? By using our automated personalized email marketing, firearm dealers can continuously market to their customers with little ongoing effort, once the initial workflows are set up within our software. As customers are becoming more and more tech savvy and continuously using their smartphones more than their desktop computers, it becomes even more important for dealers to send emails that automatically resize based on device viewed from. And with customers getting more and more emails everyday- the best way to get your customers to open your email is to integrate the messages you send with their personal customer data from within your CRM in your retail software.

If you can’t beat them, join them. By selling your products on popular marketplace’s, such as GunBroker.com, Slickguns.com or Amazon.com, dealers can sell more products and leverage the marketplace’s extensive marketing and market share. With the right point of sale (POS) retail software, this process can be integrated so that your products can be easily pushed with a few clicks within your retail software to the marketplace. And then your incoming orders can flow into your POS software as if they are coming in from your own E-Commerce website. By automating this process, dealers can save time and reduce errors associated with any manual product and/or order entry.