Celerant Technology And MGE Wholesale Resume Integration

Dealers Can Resume Automated Ordering and Product Feeds with MGE Wholesale through Celerant’s Retail Software

New Integration enables firearm dealers to easily expand their product lines and offer an ‘endless aisle’ of merchandise– both online and in-store

Staten Island, NY (October 10, 2023) – Celerant Technology announced today that, effective immediately, retailers can begin using MGE Wholesale’s dealer services through Celerant’s retail software to increase both store and online sales. These services, which include automated ordering and product feeds, were paused since the start of the pandemic and are now reactivated.

Automate Inventory Replenishment

To streamline inventory, dealers can integrate their Celerant point of sale software with MGE Wholesale. This enables dealers to import MGE’s catalog and order electronically, helping them build their product database without manual data entry, drastically reducing errors and saving time. Dealers can streamline the ordering process even further by setting up minimum and maximum thresholds in the retail software, which automatically sends purchase orders to MGE when inventory is low for a particular product– helping the dealer keep store shelves stocked.

Celerant’s in store kiosks and eCommerce platform allow dealers to offer products without having to stock or ship the merchandise. After an order is placed online, or through the point of sale, the order is automatically sent to MGE Wholesale. MGE can drop ship the order to the FFL for customer pickup, and non-firearm orders directly to the customer.

“We have been partnered with Celerant for several years, with many of our dealers using their point of sale and eCommerce software. After pausing our integrated services at the start of the pandemic, everyone at MGE is excited to once again offer these services to our dealers, and doing it through Celerant’s software makes it easy."

Brad Rupert, General Manager of MGE Wholesale.

MGE Wholesale Logo

Offer More Products In-Store and Online

Dealers of MGE Wholesale can offer their customers more products both online and in-store. This is accomplished by pulling product data feeds, and displaying them on Celerant’s eCommerce platform and store kiosks with images, MAP pricing, inventory counts and more. Dealers can set pricing rules to automatically change the price of online products by a percentage or dollar amount, and set data level rules to ensure products are displayed only if MGE has enough on-hand quantities. Orders placed online or on the kiosk can then be routed to MGE for store replenishment.

“We are excited to reactivate our integrations with MGE for our dealers. It was just a couple of months prior to the start of the pandemic that we announced our new partnership and then temporarily paused the automations due to market circumstances. It’s refreshing to resume these services; we have many dealers who are going to be very happy to hear this news!”

Michele Salerno, Marketing Director, Celerant Technology

More Information

Available immediately, dealers can take advantage of Celerant’s integrations to MGE Wholesale. Please visit www.celerant.com/mge-wholesale to learn more.

About MGE Wholesale
Located in Northern Indiana, MGE Wholesale is a nationwide distributor of firearms, ammunition and shooting sport accessories. With more than 20 years of service, we are very knowledgeable about our industry and the needs of our customers. Our aim is to provide dealers with products and services to help grow their business. We stock the most popular models from the most popular brands; and continue to increase the brands we stock- allowing us to offer a diverse inventory to all federally licensed dealers, whether your customers prefer target shooting, hunting or self-defense; including a robust selection of cutlery. Working as a team, we have close relationships with manufacturers and dealers, and make it a priority to keep customers satisfied with quality and price. For more information, visit www.mgewholesale.com.

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