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Celerant Technology^® Helps Firearm Dealers Embrace Digital Strategy at 2023 Client Conference

May 24, 2023

3 days of interactive training and networking focused on store operations and how to pivot to meet today’s digital explosion.

Staten Island, NY (May 24, 2023) – Celerant Technology, the #1-rated retail software provider for 2023, recently wrapped up its 19^th annual client conference in Marietta, GA. With today’s digital explosion, this year’s conference focused heavily on helping gun shops and ranges adapt a complete digital strategy to be more competitive, and expand business across all retail channels.

Key Topics at Celerant’s 2023 Client Conference:
Celerant's CEO & President, Ian Goldman, kicked off the conference with a warm ‘Welcome Address’ highlighting the importance of going digital, and what it takes for dealers to win in today's retail landscape. Over the 3-day conference, Celerant offered a brand new ‘Retailer Boot Camp’, and hosted 25+ breakouts, interactive workshops and one-on-one sessions. This year’s conference offered sessions focused on eCommerce, search engine optimization (SEO), mobile shopping and range apps, and digital marketing; Celerant also offered several sessions to help retailers improve in-store and range operations, including mobile inventory, distributor integrations, ATF compliance, and back office accounting, and much more.

“It was great to see everyone in-person at our 19th annual client conference. As the industry continues to shift to online and mobile sales, it’s vital for our dealers to learn how to embrace a digital strategy or risk becoming obsolete; and that’s exactly what our conference provided. An impressive 75% of this year’s attendees are using our eCommerce platform, up from 50% last year, and we expect that number to increase. Our goal was to help our dealers go beyond eCommerce sales, and help them develop strategies to meet their customers’ needs everywhere they want to connect.”

Ian Goldman, President and CEO of Celerant Technology

Keynote Speakers and Partners
This year’s conference featured energetic and insightful keynotes focused on in-store and online strategies. Bob Negen from WhizBang! Retail Training delivered an inspiring keynote about how retailers can become 'the store of choice' by getting creative, growing digitally, and giving customers what they want. Paul Erickson from Management One, delivered an insightful and entertaining keynote titled ‘Understanding Your True Profit Potential’, focused on 6 biases d have, including markups, large inventory selections and return policies. Amazon educated Celerant’s retailers on the new Amazon Today program that enables independent retailers to leverage Amazon to gain more local customers looking for in-store pick-up or same day delivery.

Celerant’s dealers also had the opportunity to meet face-to-face with some of Celerant’s partners, and learn about their software solutions, including Fortis, RSR Group, Sezzle, FastBound, 4473 Cloud, Otter Waiver, Project ChildSafe, NASGW, 2nd Amendment Wholesale, Gunstores.com, and more.

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We attend the conference every year. Being able to network with key decision makers at Celerant, and a wide range of people in different fields is valuable to our growth. Thanks again for the opportunity.”

SafeSide Tactical

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Speaking directly with Celerant about our website was helpful. They provided options to enhance it, and we learned from other dealers using Stratus Enterprise. The entire conference was well planned!"

Woods & Water

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The conference allows us to reconnect with Celerant team members, partners and other dealers. We learned a lot at the event, had fun and met new friends.”

Barneys Police Supplies