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Celerant Interview- Anthony Qaiyum, Merz Apothecary

Merz Apothecary is a family owned and operated pharmacy, it has been a staple of Chicago’s Northside since 1875. With a large selection of natural health products, personal care items, and hard-to-find favorites from around the world, Merz Apothecary focuses on attaining true health through mental, physical, and emotional well-being.


In this interview, Anthony Qaiyum discusses how Merz Apothecary is able to take advantage of several of our marketplace integrations specifically Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). Both FBM and FBA help retailer’s fulfill orders either by them receiving the order through Amazon and completing it themselves or having Amazon take on the heavy lifting of the order and picking, shipping and supporting it. Merz uses both of these fulfillment methods to streamline and expand their Chicago-based Apothecary stores, so much so Merz sold over 7 million dollars of their natural health products online in the last year. Not only, has FBM and FBA helped Merz increase sales, they have also increased web traffic to their E-Commerce platform, by taking advantage of Amazon’s SEO and marketing services Merz has been able to expand nationally selling their apothecary to customers around the nation.


Throughout the interview, Anthony discusses the communications issues that Merz was experiencing prior to switching to Celerant. To solve these communications issues Celerant implemented our all-in-one retail platform, which synchronized Merz’s point of sale, E-Commerce platform, inventory management system and much more. This instant communication allowed Merz’s sales to be automatically reflected across all of their channels (in-store, online, inventory levels). The integrated system allowed Merz to process over 1000 orders a day, which as Anthony states would have been extremely difficult using their old system.


As an addition to the video Merz also takes advantage of Celerant’s integrated E-Commerce platform. Merz’s integrated E-Commerce platform is mobile friendly, which means customers can purchase products from their phones, tablets, and mobile devices. This is also where Merz manages the products they offer on Amazon and other channels. Merz is able to easily upload product descriptions, pictures, and general information about their products giving customers a taste of what Merz Apothecary has to offer. Merz’s E-Commerce is connected in real-time.


Merz’s story is one of many, watch the video above and get the full story and click here for more stories like his!