Celerant Partners with Big Rock Sports to Streamline Supply Chain for Hunting/Camping/Fishing Dealers

Dealers can import products, automate order replenishment and display products online- with NO manual entry

Staten Island, NY (August 04, 2020) – Celerant Technology, the #1 provider of innovative retail solutions for the outdoor industry, announced today a partnership with Big Rock Sports, a premier distributor of firearms, hunting, fishing and camping products in North America. Celerant’s integration with Big Rock enables outdoor and hunting dealers to easily import products, automatically reorder inventory, and display merchandise in store and online.

Big Rock Sports Integrates with Celerants retail software

Celerant offers two ATF-compliant retail solutions that seamlessly integrate with Big Rock- Cumulus Retail™, an affordable and powerful point of sale and eCommerce solution for small business; and Stratus Enterprise™, a custom omnichannel commerce platform with advanced features.

Learn more about the integration

Big Rock Sports Logo

Learn more about the integration

Big Rock Sports Logo

“Celerant has supported the outdoor sporting industry for years. By integrating with Big Rock, we can now support their dealers with an innovative and compliant retail solution for their store, online business and range. Our goal is to help them grow and manage their entire business for efficiently, while maintaining compliance.”
– Ian Goldman, President and CEO of Celerant Technology

Importing Big Rock’s products catalog- with NO manual entry
Through the point of sale, outdoor and FFL dealers can easily access and import items from Big Rock’s product catalog- which offers a broad selection of fishing, firearms, ammunition, hunting, camping, boating and taxidermy merchandise. By importing products without having to manually enter data allows dealers to build their retail database quickly; and ensure they have the most current product data from Big Rock. In addition, FFL dealers can maintain compliance by syncing the data with Celerant’s integrated bound book.

Automatically reordering inventory from Big Rock
Celerant’s retail software makes it easy for dealers to automatically reorder inventory for store replenishment. By setting minimum/maximum stock levels for items with high-turnover, Celerant’s retail system can automatically generate and send purchase orders to Big Rock when inventory is low. This ensures their store is well-stocked with the products they need, and reduce overstocks and out-of-stocks.

“We are excited to partner with Celerant, and provide our dealers with a complete retail software. Through the integration, our dealers can import our products, reorder, and display our merchandise in their stores and website. For our FFL dealers, Celerant’s integrated A&D book and e4473 will make it easier to maintain compliance as well.”
– Shannon Adams, Vice President of Information Technology at Big Rock Sports

Displaying Big Rock’s products in store and online
Celerant’s ready-made eCommerce platform allows dealers to launch their website and start selling online with ease. By pulling Big Rock’s ‘live vendor feeds’, along with Celerant’s pre-built website department structure, Big Rocks’ product images and descriptions can be displayed online with little effort on the dealers part. Celerant also offers in store kiosks that integrate with Big Rock, allowing dealers to quickly display Big Rocks’ products and images in store as well.

About Big Rock Sports, LLC.
The premier firearms, ammunition, fishing, marine and camping distributor in North America, Big Rock Sports is focused on supplying local retailers with the tools needed to navigate the complexity of today’s marketplace. The company is also strongly committed to protecting the rights of hunters, anglers and all outdoor enthusiasts. For more information, please visit www.bigrocksports.com.


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