America’s Oldest and Largest Distributor of Firearms

Celerant + Sports South: Manage your gun store, range and eCommerce

Celerant’s complete commerce solutions integrate with Sport South. Through this integration, firearm retailers can receive either Stratus or Cumulus, pre-loaded with the Sport South’s database so you can sell products in store and online immediately with no upfront fees.

Product descriptions, 360° images and everything you need are pre-populated and ready to go within your system, out of the box. Celerant’s POS has real-time integration with its eCommerce solution, allowing pricing, promotions and inventory to be consistent in store and online.

Celerant + Sports South: How it Works

Explore Sports South’s Catalog
Access Sports South’s catalog from within Celerant’s POS software.
Streamline Product Import
Import the products you want to sell – no manual entry.
Optimize Ordering Processes
Automate purchase orders based on pre-set min/max levels.
Enhance In-Store Experience
Take advantage of in-store kiosks with Sports South’s available stock.
Display Comprehensive Information
Display Sports South’s data feeds and 360° images online.
Efficiently Fulfill Orders
Drop ship online orders from Sports South directly to customers.

About Sports South

Sports South is the country’s oldest and largest distributor of firearms and ammunition. They maintain their leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth.

Explore the Partnership

About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.

Discover Firearms Software

"One of the greatest things about our integration with Celerant has been the "endless aisle" part of the eCommerce solution. Its available to the dealers without having to do a lot of labor- we've done the work in the background, with Celerant, to integrate all of our 47K plus SKUs into their stores and so dealers can get faster access to so many more of our products, without having to hand-load it all themselves."

– Ronnie Whitten, VP of Sales, Sports South