Celerant’s dealers can automatically send available inventory levels to the new online marketplace to gain more local customers and increase sales
Staten Island, NY (March 7, 2023)– Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, announced today a partnership with Gunstores.com, a new online marketplace for firearms. Through Celerant's point of sale, dealers can display and sell store inventory on Gunstores.com with local same-day pickup– enabling dealers to expand their market reach and increase online sales, regardless if they have an eCommerce website or not.
How the Gunstores.com & Celerant Integration Works
Through Celerant’s point of sale, dealers can push product data directly to Gunstores.com, including, product UPC, price, stock levels and location code– eliminating manual data upload to the marketplace. Gunstores.com automatically displays the dealers’ products on their website, along with consumer-ready product descriptions and images pulled directly from distributors. Consumers can search for products based on zip code, making it easy to purchase items currently in stock at a location near them, and pick up their order same day at the local store. Gunstores.com processes transactions using the individual dealer’s merchant account. Coming soon, orders placed on Gunstores.com will be pushed back to Celerant’s back office software, allowing dealers to manage sales from all channels in a single place.
Top Benefits for Firearms Dealers using the Integration
With Celerant’s integration to Gunstores.com, firearm dealers can boost online sales, and reach new, local customers that may not have been aware of their store and/or website. Dealers can also sell even more products in-store once the customer arrives at the store to pick up/complete their order, and even turn them into new, lifelong customers. The integration helps to increase a dealer’s online presence, whether they have their own eCommerce site or not, and boost search engine rankings for dealers that already have a website.
"With consumers shopping online more than ever, it’s vital for dealers to have an online presence. Our integration with Gunstores.com provides our dealers with a great opportunity to sell more products online and expand their market reach so local customers can find their business online, even if they don’t have their own website."
Zeke Hamdani, Director of Web Services, Celerant Technology
The industry has long awaited a digital solution to enhance the firearms purchase experience. Gunstores was developed to innovate the online purchase experience for firearms customers by offering the largest local dealer inventory network in the industry, as well as top-tier content and product information. Our goal is to have enthusiasts both shop and shoot local, as well as educate themselves on the products they are looking to purchase. Gunstores.com is the one-stop-shop for all firearm-related purchases and information. For more information, visit www.gunstores.com.