Leading retail technology provider Celerant Technology has seen tremendous feedback from client retailers taking advantage of the recently launched Fulfilment by Amazon integration for its Command Retail platform. The functionality gives retailers instant and automated access to Amazon’s tremendous market reach while offloading fulfillment, payment processing and customer service to the e-commerce giant.

Retailers using this feature enjoy the opportunity to sell through the highly coveted “buy box” on Amazon.com, complete with the free two-day shipping for Amazon Prime members that has proven to be a major hit with customers. On the back-end, this integration provides real-time visibility into sales data and inventory volume for merchandise sold through Amazon.

“Integrating with the right online channel partners is a vital aspect of succeeding in today’s omnichannel environment, and fulfillment by Amazon is as simple and effective as it gets,” said Ian Goldman, CEO of Celerant Technology. “Using this functionality through Celerant is a simple way for retailers to open up huge new markets without making significant investments in new technology, labor, or workflow.”

Merz Apothecary began selling its products online in 1998 under the Smallflower.com brand and over the past 10 years has evolved from Amazon from channel partner to full integration with fulfillment by Amazon.

“Fulfilling orders through Amazon with Celerant has been a seamless process,” says Anthony Qaiyum, CEO of Merz Apothecary. “Tapping into the market penetration and SEO of Amazon has helped us reach new customers throughout the United States. Handing over picking, packing and payments to Amazon has allowed us to focus on core aspects of expanding our business.”

Celerant also supports retailers that use Amazon as a primary channel for fulfilling orders. Merchants can simply set up a separate virtual store for selected SKU’s and ship merchandise to selected distribution centers and Amazon takes care of sales, shipping, service and returns. Whether engaging with Amazon as a primary fulfillment provider or channel partner, seamless integration with the company expands sales opportunities for omnichannel retailers.

Fulfilment by Amazon functionality is available today for all Command and Stratus Retail clients and can be implemented quickly. The simple interface requires minimal training to begin taking advantage of the spectacular reach and brand equity of Amazon.