Mastering Digital Marketing in the Firearms Retail Industry: Overcoming Restrictions & Owning Your Growth
10/4/20251:00pm EDT1 hour
Firearms dealers face some of the most challenging marketing restrictions in any industry. With significant platforms like Google and Facebook banning or severely limiting paid ads for FFL retailers, reaching new customers through traditional digital advertising can feel impossible. But that doesn’t mean digital marketing is off-limits; it just means you need the right strategies.Join us for this must-attend webinar, where industry experts will share how to navigate these restrictions and build sustainable, organic digital marketing strategies that put you in control. Learn how to leverage SEO, social media, and- most importantly- email marketing, which allows you to own your audience, make your own rules, and drive repeat business without relying on third-party platforms.
Topics to be covered:
• Navigating Marketing Restrictions – Understand firearm retailers' unique challenges with online advertising bans and compliance rules.
• SEO for Digital Growth – Unlock the power of SEO to drive traffic and visibility without relying on paid ads.
• Winning Local Search – Dominate “near me” search results and increase foot traffic to your store.
• Social Media & Influencer Strategies – Leverage organic social content and influencers to advertise without running ads.
• Email Marketing: Own Your Marketing – Build an email list, create direct customer relationships, and market on your terms without restrictions.
• Maximizing Loyalty & Rewards – Turn in-store email signups into high-value repeat customers through memberships and exclusive offers.
• Giveaways & Contests – Use strategic giveaways to generate buzz and grow your audience beyond your local area.
• Integrated Digital Marketing Tools – Take advantage of Celerant and Gun Made’s built-in marketing integrations to streamline your strategy.
Speakers:
• Michele Salerno, CGO, Celerant Technology
• Brady Kirkpatrick, Founder, Gun Made
Don't let restrictions hold you back—learn how to take control of your marketing and grow your FFL business on your terms.
| Title | Date | Start Time | Duration | Register |
|---|---|---|---|---|
| Sample Webinar
Welcome! Please start registering by entering your name and email address. For those who can’t attend our live session, we’ll provide a recording. Details: - We will be using GoToWebinar. - You can join our session by using a Mac, PC or a mobile device. Agenda: - Welcome and introductions - Demonstration and questions | 24/8/2025 | 2:10pm EDT | 1 hour | Register |
