Gun Dealers Sell More by Arming their Stores with Kiosks

SHOT Show 2020 Recap

SHOT Show 2020 concluded with an impressive 60,000+ attendees and over 2,000 exhibitors. Everything you could imagine related to the shooting, hunting and outdoors industry was displayed on the show floor. This year, FFL dealers were particularly interested in exploring game-changing technology to improve day-to-day operations and make their business stand out‐ optical combat systems, live fire training simulators, retail and compliance software, traceability solutions and much more.

Celerant exhibits kiosks and ‘endless aisle’ technology at SHOT Show 2020

Many gun store owners stopped by Celerant’s booth interested in software to help them sell more products from their distributors, along with their own custom inventory. Celerant demonstrated the latest retail technology aimed at enhancing the customer experience and improving the FFL retailers’ bottom line.

Gun Store Kiosks

Gun Store Kiosks: With a kiosk, you can offer many more products in your store without stocking more inventory. Using a tablet or workstation, shoppers can access your distributors’ full product catalog (descriptions, images, live inventory); and search products by brand, keyword, UPC, caliber, etc. When they find the product they’re looking for, you can create a special order for in store pickup or drop shipping.
Customer-Facing Displays (new): Using a tablet, you can enhance the in store checkout experience by allowing customers to sign up for club/range memberships; view their loyalty rewards; and see the details of their transactions in real-time as items are scanned into the point of sale. The tablet also allows you to display advertisements in digital format.
Special Ordering at Register (new): From behind the register, you can enable your sales team to sell an endless selection of products by accessing your vendors’ live inventory. Orders are automatically routed to your vendor; and can be drop shipped, or delivered to an FFL location for customer pickup.
Distributor Integrations (2 vendors added): Celerant’s kiosks and retail software integrates the leading firearm distributors, including: Sports South, RSR Group, Zanders, Lipsey’s, Davidson’s, Bill Hicks, Kinsey’s, Kroll, Chattanooga Shooting Supplies (added in 2019), MGE Wholesale (added in 2019) and more. Through the integration, you can automatically replenish inventory when stock levels are low, set vendor priority, and offer an ‘endless aisle’ in store. Distributor integrations are also available for Celerant’s eCommerce platform.
Credova Integration (new): Celerant’s kiosks and eCommerce platform now integrate with Credova Financial, enabling you to offer finance options in store and online. You can increase sales by making purchases more affordable with multiple financial options, including 36 month installments and 0% APR.

Preferred Vendor of the NSSF NRA NASGW

Learn how Celerant’s ATF-compliant retail software and gun store kiosks can help you sell more in store and online. Contact us today!

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