Point of Sale & eCommerce:
Built For Firearm Dealers
Tired of your website looking like your competitors? Stand out from your competition with a customizatiable eCommerce website.
What makes our eCommerce Different?
Choose our pre-built website department structure or create a completely custom one. read more
With over 20 years of experience helping firearms dealers build out eCommerce websites, we've learned that one of largest hurdles in launching a site is building out all of the departments (menus). That is why we have pre-built a department structure to get your website live faster. For those who require their own custom structure, we provide the option to build your own as well.
Integrate with multiple distributors, and combine your own products in the same department structure. read more
Whether you choose to drop ship with one distributor or multiple, Celerant's eCommerce allows you to sell your own in-stock products on your site. All products can be combined in one clean department structure on the site.
Change product descriptions on the fly. read more
With our easy to use editing tool you can quickly and easily edit your distributor's product copy to make your website descriptions unique. This not only helps your website stand out, but also improves your search engine results. Via the website Admin section, you can simply click on a product to see which of your distributors offer that product with their available quantity on hand, cost and more.
Quickly set pricing rules by distributor. read more
With just a few clicks you can set your pricing rules by distributor and/or by individual department via either a % or $ markup of product cost or MAP.
Easily change your website's cosmetics with a few clicks. read more
Set your color preferences site wide with the click of a single button. Then upload your logo, main image and a video to complete your site branding. You can also drag & drop products and menu items to arrange them how you'd like. Further customizations can be easily made through our user friendly editing wizard.
Promote only your business on your website. read more
With Celerant's eCommerce you are never required to display third party advertisements, allowing you to take control of the look, feel and products on your website.
Create promotional product pages on the fly. read more
Create product collections which can either be promoted on your homepage or on a dedicated promotion page with SEO friendly URLs. You have the ability to change these collections as often as you'd like without the need for a web developer.
Integrate with many online marketplaces and auction sites, not just those in the firearms industry. read more
Not only does Celerant integrate with firearms marketplaces such as Gunbroker, Guns.deals (formerly slick guns) and soon Guns.com. We also integrate with leading marketplaces such as Wal-Mart, Amazon, and eBay.
Send promotional emails based on your customers past purchases. read more
There are many email marketing platforms on the market, but Celerant's email marketing integrates with your live customer and sales data (POS and eCommerce).
Leverage your distributor's inventory feeds to offer in-store kiosks. read more
Don't just offer an endless aisle on your website. Take advantage of the same technology you have online, in your store with endless aisle in-store kiosks.
3 steps to launching your eCommerce website
- Step 1
- Step 2
- Step 3
Build Department Structures
Celerant has designed and built a website department structure specifically for firearm dealers. This allows dealers to automate the build out of their site navigation. Alternatively, we also give you flexibility to create your own custom structure.
Import Products & Images
Simply select your distributors to easily pull their product images & descriptions into your site. You can then set pricing manually or using markup rules based on % increase or $ over cost. These rules can be applied by distributor, category, department or across your entire site inventory.
Customize your Site
Set your color preferences site wide with the click of a single button. Then upload your logo, main image and a video to complete your site branding. You can also drag & drop products and menu items to arrange them how you'd like. Further customizations can be easily made through our user friendly content management system.
Complete Commerce Solutions For Firearms Dealers
What Others Say
“To sell 10K items on a website is an unbelievably daunting task. So to partner with Celerant who can import all 38K SKUs with pictures, descriptions and specs, got us to launch a year ahead of time and at a much lower cost. We use the catalog import feature to bring a new item into the store, that already has specifications and descriptions, and get it written into our main database.”
“We are a gun dealer and were looking for a good platform that can grow with our company. Since we went with Celerant, we about doubled our size without having to increase our infrastructure in order to handle those sales. Celerant grows with us and is adaptable. The touch screen POS is intuitive and easy to train new employees on.”
“The eCommerce side really brings it all together for our customer. We plug into our online distributor that shows that it’s in stock and we basically drop ship directly to the customer. We can show those products online and basically not have to stock them. Celerant does an excellent job for us, and again it’s kept us competitive in a very dynamic and changing world.”
/ Jay's Sporting Goods
CELERANT TECHNOLOGY CORP.
Celerant Technology enables retailers to deliver a great customer experience while optimizing back end operations through a powerful multi-channel retail solution.
4830 Arthur Kill Rd., Staten Island, NY
Mon – Fri 8:30 AM – 6:00 PM (EST)
We are always looking for talent. Check out our careers page for current openings.