Jay's Sporting Goods uses Celerant to manage two store locations and an eCommerce site. With Celerant, they easily reorder inventory from distributors, manage A&D and process e4473 from the point of sale. They also ensure their website accurately reflects current stock levels, which is important for customers that travel to see firearm products in person.

Which solution is right for you?

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For Small Business
Affordable, ATF-compliant POS & eCommerce solution for FFLs.

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For Retail Enterprise
Comprehensive retail POS & commerce software with high-end capabilities.

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Manage your gun store, website & range

  • Integrated A&D Book, e4473 & Smart waivers
  • Mobile point of sale (rings up sales even if internet is down)
  • Distributor catalog imports (Sports South, RSR, Davidson’s, Zanders, etc)
  • Automated purchase orders for reordering with multiple distributors
  • Integrated eCommerce with live distributor feeds & drop shipping
  • Memberships with photo IDs for gun store & range
  • Range & course management with online reservations
  • Online marketplace integrations (i.e., GunBroker, Guns.com, Amazon)
  • Email marketing based on past purchases & brand preferences

In Store

Manage & grow your gun store

With Celerant’s mobile POS system, you can be ready quickly by importing products from your distributors, using Celerant’s internal A&D book or choosing to integrate with FastBound’s A&D and e4473; and setting up reorder points to replenish inventory with automated purchase orders. Offer multi-level memberships and loyalty rewards to increase sales.

Gun Store Point of Sale

Range Management


Manage your shooting range & courses

Manage your firearm courses, class scheduling and range. Create reservations, check in customers, assign specific lanes, offer memberships, define required waivers, and split sales for groups. Track which courses have been completed. Enable members to reserve lanes online.


Sell guns & outdoor hunting equipment online

Operate your store and website as ONE with Celerant’s eCommerce solution. Display your distributors’ products on the site with online data feeds; fulfill online orders from your store, or drop ship through your distributors. Increase sales by integrating with GunBroker, Slick Guns, Guns.com and Amazon; and by sending automated email campaigns based on your customers brand preferences and past purchases.

“Celerant has been very integral in helping us provide inventory we have in stock online. Having [ATF] integrated in the point of sale…that information pushed over to your 4473, you don’t have to re-type so you make less errors which means less issues going forward. Celerant does a good job as they grow; they are always putting new features into their product that we get to access to.”

-Matt Poet, Marketing Director, Jay’s Sporting GoodsJays Sporting Goods logo

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Point of Sale & eCommerce Solution for FFL Dealers

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