How To: Compete with Firearm Big-Box Dealers
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Why firearms dealers switch to Celerant
Celerant has been providing innovative software to firearm dealers for 20 years, featuring in store, range and online; state/federal compliance through electronic A&D, e4473 and digital waivers; customizable features specific to firearms; and a seamless upgrade path from single-store to enterprise-level solutions- all with an affordable pricing model.
Manage your gun store, website & range
- Integrated A&D Book, e4473 & Smart waivers
- Mobile point of sale (rings up sales even if internet is down)
- Distributor catalog imports (Sports South, RSR, Davidson’s, Zanders, etc)
- Automated purchase orders for reordering with multiple distributors
- Integrated eCommerce with live distributor feeds & drop shipping
- Memberships with photo IDs for gun store & range
- Range & course management with online reservations
- Online marketplace integrations (i.e., GunBroker, Guns.com, Amazon)
- Email marketing based on past purchases & brand preferences
Manage & grow your gun store
With Celerant’s mobile POS system, you can be ready quickly by importing products from your distributors, using Celerant’s internal A&D book or choosing to integrate with FastBound’s A&D and e4473; and setting up reorder points to replenish inventory with automated purchase orders. Offer multi-level memberships and loyalty rewards to increase sales.
Manage your shooting range & courses
Manage your firearm courses, class scheduling and range. Create reservations, check in customers, assign specific lanes, offer memberships, define required waivers, and split sales for groups. Track which courses have been completed. Enable members to reserve lanes online.
Sell guns & outdoor hunting equipment online
Operate your store and website as ONE with Celerant’s eCommerce solution. Display your distributors’ products on the site with online data feeds; fulfill online orders from your store, or drop ship through your distributors. Increase sales by integrating with GunBroker, Slick Guns, Guns.com and Amazon; and by sending automated email campaigns based on your customers brand preferences and past purchases.
“Celerant has been very integral in helping us provide inventory we have in stock online. Having [ATF] integrated in the point of sale…that information pushed over to your 4473, you don’t have to re-type so you make less errors which means less issues going forward. Celerant does a good job as they grow; they are always putting new features into their product that we get to access to.”