General Pet Supply Logo

Distributor of pet products

Celerant Technology partnered and integrated with General Pet Supply™, a family-owned distributor serving the industry for over 40 years. From Celerant’s point of sale, pet supply stores can import product data with no manual entry, and automatically order inventory– enabling retailers to save time and keep shelves stocked more efficiently.

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General Pet Supply & Celerant's Point of Sale

General Pet Supply + Celerant: Integration

Integrating Celerant with General Pet Supply helps retailers save time and focus more on customer service by streamlining inventory and automating the ordering process.

  • Access the catalog from within the retail software
  • Import products in bulk- NO manual entry! NO data errors!
  • Maintain current product data & seasonal/monthly specials
  • Send purchase orders to General Pet Supply, electronically
  • Auto order fast-moving inventory based on min /max levels
  • Coming soon: Pull ‘online data feeds’ to display products with images on Celerant’s eCommerce platform & in store kiosks


One System For Your Pet Food & Supply Store

  • Mobile point of sale w/ contactless payments
  • Catalog imports & auto ordering from distributors
  • Promotions, discounts & frequent buyer programs
  • Manufacturer rebates w/ ASTRO Loyalty integration
  • Class scheduling for pet training & care
  • Integrated eCommerce w/ drop shipping & curbside pickup
  • Online marketplaces- Amazon, Walmart, eBay,
  • Email marketing w/ sales & customer data

“It’s crucial that pet supply stores leverage technology to help keep up with the changes in customer demand and shopping behavior and be competitive. By combining our retail software with General Pet Supply, retailers can automate inventory supply based on product performance to ensure they buy the right amount of products to satisfy customers without overstocking.”

- Ian Goldman, President and CEO at Celerant Technology

“With the increased consumer demand for pet supplies, pet retailers are spending more time with consumers reducing their time to work on back end solutions. By aligning with Celerant, our retailers can send us purchase orders automatically to keep up with demand, and also run their entire business in store and online using modern software.”

- BJ Cohn, VP - Sales & Marketing at General Pet Supply

Manage your Pet Supply Shop with ONE System

  • Mobile Point of Sale & Contactless Pay
  • Distributor Integrations
  • Catalog Imports & Ordering
  • Promotions & Coupons
  • Memberships & Frequent Buyer
  • Manufacturer Rebates w/ ASTRO Loyalty
  • Integrated eCommerce
  • BOPIS & Curbside Pickup App
  • Online Marketplace Integrations
  • CRM & Shopper Tracking
  • Class Scheduling for Pet Training & Care
  • Email Marketing & SEO Services

About General Pet Supply

General Pet Supply, a family-owned business, has been committed to providing quality, service and value, as well as superior customer service since 1959. With approximately 200 employees, we are able to provide the service required when it is needed. We carry over 12,000 products from 120+ manufacturers, and with 5 well-established branches using our own trucks- we are able to offer prompt service. General Pet Supply adds new products every day to maintain the most up-to-date product mix, and also offers seasonal/monthly specials. We thank you for displaying interest in our company; we look forward to hearing from you. For more information, please visit
General Pet Supply Truck

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