Leading bicycle wholesaler

Celerant is a partner with HLC™, a leading wholesale distributor in the bicycle industry servicing the United States and Canada. The integration connects Celerant’s all-in-one bike shop point of sale and eCommerce software with the world’s best cycling brands- enabling independent bicycle dealers to streamline inventory, manage their bike shop and online business, and fulfill customer orders faster and more efficiently.

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HLC Wholesale + Celerant

  • Access HLC’s catalog from Celerant’s point of sale
  • Import all the products you want to sell in bulk- no manual entry!
  • Create & send purchase orders to HLC electronically & setup min/max levels for auto ordering
  • Approved dealers can route orders to HLC for drop shipping
  • Coming Soon: Display HLC’s ‘online product feeds’ w/ images on Celerant’s eCommerce websites and in store kiosks


One System For Your Bike Retail Business

  • Mobile point of sale & curbside pickup app
  • Integrated eCommerce w/ drop shipping
  • Promotions, discounts & loyalty rewards
  • Rental management w/ Stratus Enterprise; integrations to Easyrent by Wintersteiger & Rezosystems; & repairs/work orders
  • Class scheduling & resource reservations
  • Email marketing w/ sales & customer data

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A preferred provider for the NBDA

“As a preferred retail software provider for the National Bicycle Dealers Association, we are excited to now partner and integrate with HLC,” stated Michele Salerno, Director of Marketing at Celerant Technology. “By integrating with HLC, bike dealers can streamline supply and fulfillment, enabling them to keep up with demand, provide quality products, and support customers more efficiently.”

- Michele Salerno, Director of Marketing at Celerant Technology

“Retailers have so many obstacles to overcome on a daily basis, and keeping doors open during a pandemic and managing the increase in cycling business is a monumental task. Getting the information you need from suppliers when you need it should never make that list of challenges. HLC is proud to partner with Celerant to make business simple. Using HLC’s data and logistics infrastructure and Celerant’s omnichannel retail software, we are excited to offer automation for Celerant customers using HLC as a preferred supplier. Our new integration allows retailers to automate HLC’s catalog, inventory, and even send orders through to HLC to be fulfilled directly to the consumer using HLC’s Doorstep Delivery services.”

- Derrick Boatwright, Director of Commercial Innovation of HLC

Manage your bike retail business with ONE system

  • Point of sale & in store kiosks
  • Pricing & promotions
  • Curbside pickup app
  • Inventory management
  • Vendor integrations
  • Memberships & loyalty rewards
  • Rentals & repairs
  • Integrated eCommerce
  • Online marketplaces
  • CRM & shopper tracking
  • Classes w/ online reservations
  • Email marketing & SEO services

About HLC

HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Levis, Quebec and Lexington, South Carolina the company has the largest IBD reach on the continent – servicing more than 5,500 retailers with 70 sales representatives and 4 regional distribution centers. For more information, please visit https://www.hlc.bike/.

Passion and purpose. That is what drives each member of our team to deliver stellar brand and customer experiences for IBDs.

Leveraging the power and potential of the latest technologies, we develop world-class web solutions and are committed to making the lives of our dealers easier.

We are brand builders—the solid link between the world’s best cycling brands and the dealers we serve. Our ultimate goal is to get the right products in the hands of the right riders.

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National Bicycle Dealers Association (NBDA)

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NPD Group

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