“As a preferred retail software provider for the National Bicycle Dealers Association, we are excited to now partner and integrate with HLC,” stated Michele Salerno, Director of Marketing at Celerant Technology. “By integrating with HLC, bike dealers can streamline supply and fulfillment, enabling them to keep up with demand, provide quality products, and support customers more efficiently.”

“Retailers have so many obstacles to overcome on a daily basis, and keeping doors open during a pandemic and managing the increase in cycling business is a monumental task. Getting the information you need from suppliers when you need it should never make that list of challenges. HLC is proud to partner with Celerant to make business simple. Using HLC’s data and logistics infrastructure and Celerant’s omnichannel retail software, we are excited to offer automation for Celerant customers using HLC as a preferred supplier. Our new integration allows retailers to automate HLC’s catalog, inventory, and even send orders through to HLC to be fulfilled directly to the consumer using HLC’s Doorstep Delivery services.”