POS Software: Where To Go From Here
A Q&A by RIS News with Michele Salerno, Director of Sales and Marketing, Asst. VP, Celerant Technology Corp.
Shoppers today flow seamlessly between the online world and physical stores. Providing smooth transactions everywhere however, requires POS technology that can seamlessly meet demand, while simultaneously delivering associates consumer data across all physical and digital touchpoints. New POS software requires retailers to glimpse into their future and make sure their platform can support not just the digital evolution, but their own projected growth over at least a five-year horizon, which brings software scalability into question.
While future-proofing POS systems is important, so is maintaining or creating a single customer profile that follows them as they move between channels. Making personalized suggestions during the last mile of the shopper’s journey can drive sales. So can having accurate stock. Before visiting a store, shoppers want to know the item they’ve researched online is available and they aren’t wasting a trip. Accurate inventory management across all channels is vital to keep customers loyal. And of course, once in the store shoppers don’t want to waste time waiting in line. A POS that provides the same instant gratification that online shopping does is necessary, as is having unified commerce capabilities such as buy online and pickup (or return) in store, reserve online and pay in store, and ship-to-home. Read on to learn the latest on the future of POS software.
Q: What should retailers be looking for in scalability and expansion capabilities for new POS software?
Q: What next-gen POS capabilities are required for retailers to capture customer data for use in loyalty and promotional programs?
Q: How is the need to have visible and accurate inventory at associate and shoppers’ fingertips redefining the POS space?
Q: How can POS software help retailers provide a seamless unified commerce experience?