Press Release
Query unlimited products/images from major distributors with online feeds and dealer’s inventory- by brand, caliber, price, keyword and more
Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, today announced a new product search-and-filter for Cumulus eCommerce. This game-changing feature allows dealers to improve the online shopping experience by offering the ability to easily search and filter through all the products they carry, and view product results with images, instantly. With optimized loading, caching, category and keyword filtering, product suggestions and more- small-to-mid sized dealers have access to more enterprise-level functionality to increase online conversions.
Searching for products
To begin shopping, customers can select a category in the main menu, such as handguns, rifles, ammo, knives and accessories; or look up products in the main search box, which provides suggestions for any misspelled words. The results consist of all the products the dealer offers, along with product descriptions, images and prices. Dealers can offer virtually an ‘endless aisle’ of merchandise by pulling their distributors’ online data feeds; and by displaying their own inventory through an integration to Cumulus Retail point of sale. Cumulus integrates with all major distributors, including: Sports South, Lipsey’s, Zanders, RJR Group, Davidson’s, 2nd Amendment Wholesale, Big Rock Sports, Rothco, Liberty Mountain and many others. Using the ‘pre-built web department types’ for firearm dealers, products are automatically categorized and accessible in the main navigation.
Filtering product results
To narrow the results, consumers can quickly and easily filter by brand, caliber, price range and other attributes; filter by keyword; and choose to view products only in stock. Consumers can also sort the results by price or product name; and select the number of items to view at once. With coding optimizations and server enhancements, product results are updated instantly, even if the results contain over a thousand products and images. This allows customers to search and filter through all the products a dealer offers online, and find what they are looking for much faster.
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