Press Release

Educational Webinar for Firearm Dealers Hosted by Celerant, NASGW And Lipsey’s

June 9, 2021 / 2 minute read

Webinar announcement with NASGW, Celerant and Lipsey's reps

Webinar to take place live on Tuesday, June 16th at 1pm EDT to educate dealers on the top 5 ways to embrace technology to sell more

Leading firearms retail software vendor, Celerant Technology, is hosting a new webinar event together with industry partners, National Association of Sporting Goods Wholesalers (NASGW), a member-driven association in the shooting sports industry and provider of SCOPE CLX; and Lipsey’s, one of the largest independently-owned wholesale firearms distributors in the country. This webinar will educate firearm dealers on ways to run their businesses more efficiently, and sell more products in store and online with the latest technology used in the industry. The webinar will take place June 16th at 1:00 pm EST.

“With so many changes this past year, it’s time to step back and determine which technology will move your business forward, regardless of which retail software provider you use, your point of sale should do much more than simply track inventory and process sales. In this webinar, you will see, first-hand, how a point of sale can be the backbone of your entire business and help you sell more, with less effort, through integrations with your distributors, eCommerce, store kiosk and so much more!”

Head Shot - Michele Salerno - Director of Marketing - Celerant Technology

Michele SalernoDirector of Marketing and Asst. VP of Celerant

Webinar Topics:

During this webinar, firearm industry experts from NASGW, Lipsey’s and Celerant will discuss five ways dealers can embrace technology to significantly increase ROI. The topics will show dealers how to:

Make better buying decisions
Automatically order inventory ‘just in time’
Get products from distributors as soon as it is available
Offer an ‘endless aisle’ of merchandise
Drive repeat business to your gun shop and range

“Dealers have been overwhelmed for over a year and may have put new initiatives on hold, during this session we’ll elaborate on how moving in the opposite direction is the smarter approach. While you might not be able to offer an ‘endless aisle’ of ammo and handguns right now- there are products available to promote. This is a great time to diversify your product line and start automating processes so when the industry changes and it’s time to compete – you’ll be ready.”

Aaron KeatingVice President of Technology and CIO at Lipsey’s

“We will take this session full circle, starting with how industry-data can be used to ensure dealers order the right products, we will also discuss how to get faster access to inventory as it becomes available by distributors so dealers can sell wider product lines while stocking less, and how to better market to local customers to increase sales. It’s a session firearm dealers won’t want to miss.””