Most important, for any firearm dealer, is compliance with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). Integrated with the POS, firearm dealers can access their e4473 and electronic Acquisition & Disposition Book (A&D) from any browser.
2. Mobile or Tablet POS
With the convenience of mobile POS, dealers can enjoy the freedom of handling transactions from anywhere and at any time. You can work remotely, sell at gun shows, tent sales, your customer’s home or place of business, or even from the sales floor of your own store.
3. Inventory Management
With distributor integrations, dealers can easily import product catalogs and populate their database. They can also set minimum/maximum inventory levels, and replenish inventory with automated purchase orders based on those levels. Ultimately dealers can manage their inventory easier, and order what they need, exactly when they need it.
4. Electronic Firearms Commerce
Celerant’s E-Commerce sites offer FFL Locators, allowing local FFL dealers to complete the final steps of a firearm transition with your customer- making it easier, and more secure, to sell guns/accessories online. In addition, with Live Inventory Feeds, you can display and sell your distributor’s available stock online, while they drop ship the orders to your customers- allowing you to display many more products online and boost E-Commerce sales.
5. Range Reservations & Course Scheduling
Celerant’s integrated range software allows dealers to manage their entire shooting range, and sell products to those currently on the range. You can create courses, manage range lanes, offer online range reservations, and so much more.
A great way for firearm and archery ranges to expand their business is to create shooting clubs and range memberships. Within Celerant’s retail software, dealers can create multiple membership levels and manage recurring billing, providing the opportunity to increase long-term revenue.
7. Market Platforms
Dealers who are looking to expand their online market can integrate with 3rd-party marketplaces. Through a tight integration, products can be easily posted on GunBroker.com, Guns.com or SlickGuns with just a few simple clicks. Orders from these marketplaces flow into the POS software, making it possible to review all orders from every channel you sell through in a single place. Firearm dealers can also integrate and sell hunting accessories and other products on Amazon, Walmart, eBay and other online marketplaces.
8. Promotional Marketing
Proper marketing is the key to reaching your existing, new and potential customers. And if a dealer has quality products and services, then success is inevitable. Through Celerant’s retail software, outdoor retailers can personalize promotions and email campaigns, based on their customers’ individual preferences and past purchases. This can be automated by tapping into real-time sales/CRM (Customer Relationship Management) data.