SHOT SHOW 2022 RECAP: Retail Tech for Today’s FFL Dealers

Celerant showcases the latest FFL retail software, eCommerce and partner integrations at #SHOT2022

new industry integrations

Celerant introduced the latest partners that integrate with Celerant's point of sale and eCommerce solutions, and demonstrated how those integrations improve the way firearm dealers run their business. Here are some of the integrations introduced at this year's SHOT Show:

NSSF Project ChildSafe - Logo (Small)

Project ChildSafe by NSSF: Firearm dealers can support firearm safety in their community by easily accepting donations via their Celerant point of sale and/or eCommerce website, allowing customers to round to the nearest $ or donate a specific denomination. Learn more »

Fortis Logo Small

Fortis (formerly BLUEDOG): Celerant now integrates with Fortis, allowing dealers to accept ALL major forms of payment in store and online, centralize sales/customer data from ALL channels, and process transactions quickly and securely with competitive pricing and NO hidden fees! Learn more »


SCOPE CLX by NASGW: From the point of sale, firearm dealers can access invaluable reports showing what's selling vs. not selling by region, brand, season and more. Celerant is the ONLY provider with direct, real-time access to these reports, and offers this service at no additional cost. Learn more »


Download the SCOPE 2021 year end report for firearm retailers. This report is brought to you by NASGW using retail sales data from firearm dealers across the country.

Download SCOPE CLX Report thumbnail2


With today's shortages, firearm dealers visited Celerant's booth to learn how to enhance their supply chain. Celerant discussed its existing and newer integrations with major firearm distributors and vendors that carry related products (archery, camping, Army/Navy surplus, uniforms, etc.). Through these integrations, dealers can be more competitive by partnering with more distributors and offering a wider-range of merchandise in-store, on their eCommerce website and via 3rd-party marketplaces, such as GunBroker, Weapon Depot,,, Amazon, and more.

Distributor Integrations

Download brochure to see all the industry distributor's Celerant integrates with and their capabilities for online and in-store sales.


Another major strategy Celerant discussed at SHOT Show was its digital marketing services- Search Engine Optimization (SEO), Content Marketing, Email Automation, and Social Media Marketing. Through these services, dealers can make their website standout from all their competitors, and market to customers (and potential buyers) on an ongoing basis to increase traffic and sales for their website, physical stores and range. As opposed to hiring a 3rd-party marketing firm, our in-house marketing team is experienced with both Celerant's eCommerce platform and the firearm retail industry- making them the best choice for our clients.

Email Marketing

February promo

Celerant's Point Of Sale &/or eCommerce

First 3 months free
20% off upfront costs
Free terminals (pending processor)
A&D bound book included

Ends 2/28/2022. Training & hardware sold separately.


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