Increase Online Sales with New, Streamlined Checkout- Optimized for Mobile

Stratus eCommerce™ , a powerful and flexible eCommerce platform by Celerant, now combines the shopping cart and checkout onto a single, easy-to-use page- to expedite online shopping and increase mobile sales. With integration into Stratus Point of Sale, you can also manage your gun shop and online sales in a single database.

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Strengthen your online business with Stratus eCommerce

Single database for your entire business

Manage your gun store, website and bound book in one place

Manage sales/customers from your eCommerce site, physical store(s) and/or range within your Stratus back office
Integrated eCommerce w/ distributor feeds & FFL Locator
Integrate with 3rd-party marketplaces with sales data flowing into Stratus- GunBroker, gun.deals, Everest, Weapon Depot, Amazon, eBay, etc.
Leverage Celerant's internal digital bound book, or integrate with 3rd-party A&D/e4473s, including FastBound and Gun StoreMaster
Manage pricing and promotions for your store and website in one place to offer a consistent, cross-channel experience
Maintain and access up-to-date inventory data in real-time across all channels

Online product feeds & drop shipping

Offer more products with less effort

Integrate with all major firearm distributors
Expand product lines with Celerant's integrations to outdoor sporting goods and uniform distributors
Pull online product feeds from your selected distributors to launch a website quickly, and maintain the latest product data
Display their products on your website automatically- no manual entry required- product names, descriptions, prices, images and stock levels
Fulfill orders using your own physical inventory, or route orders to your vendors for drop shipping

Celerant partners with the leading distributors to offer integrations such as catalog imports, automated ordering, in store kiosks, online product feeds and drop ship. Integrations can vary based on the distributor; click below to download Celerant's full list of integrations.

View Distributor Integrations

Our goal is to help our firearm dealers capture more online sales.

ZEKE HAMDANI, Director of Web services, CELERANT

One of our biggest differentiators is our innovative eCommerce platform that runs on the same database as the dealer's brick-and-mortar business. With the current surge in online shopping, we modernized the checkout process to help our FFL clients be even more competitive and sell more online.

Modern shopping cart

Increase online conversions & mobile sales

Allow shoppers to modify their cart, checkout & pay– all on a single page
Accept credit cards, gift cards, promotion codes & membership rewards
Provide Amazon Pay, PayPal Checkout & Google Pay
Offer same day, in store/curbside pickup with text message alerts
Embed the new checkout on popup boxes, product pages, and more

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Email marketing automation

Send the right message at the right time

Combine sales and customer data from all channels; and segment consumers based on shopping behavior and brand preferences
Use automated workflows to send personalized emails and promotions to boost conversions and sales online, and also in your store
Send emails to shoppers that abandoned their cart, reminding them to complete their online purchase
Send post purchase thank you emails, encouraging customers to complete a product review on your site to increase consumer confidence and SEO
Reengage with lost customers by sending them an email with an incentive

Single database for your store and website

Manage your gun store, website and bound book in one place

Manage sales/customers from your eCommerce site, physical store(s) and/or range within your Stratus back office
Integrated eCommerce w/ distributor feeds & FFL Locator
Integrate with 3rd-party marketplaces with sales data flowing into Stratus- GunBroker, gun.deals, Everest, Weapon Depot, Amazon, eBay, etc.
Leverage Celerant's internal digital bound book, or integrate with 3rd-party A&D/e4473s, including FastBound and Gun StoreMaster
Manage pricing and promotions for your store and website in one place to offer a consistent, cross-channel experience
Maintain and access up-to-date inventory data in real-time across all channels