Increase Online Sales with New, Streamlined Checkout- Optimized for Mobile

Stratus eCommerce™ , a powerful and flexible eCommerce platform by Celerant, now combines the shopping cart and checkout onto a single, easy-to-use page- to expedite online shopping and increase mobile sales. With integration into Stratus Point of Sale, you can also manage your gun shop and online sales in a single database.

Strengthen your online business with Stratus eCommerce

Single database for your entire business

Manage your gun store, website and bound book in one place

  • Manage sales/customers from your eCommerce site, physical store(s) and/or range within your Stratus back office
  • Integrated eCommerce w/ distributor feeds & FFL Locator
  • Integrate with 3rd-party marketplaces with sales data flowing into Stratus- GunBroker, gun.deals, Everest, Weapon Depot, Amazon, eBay, etc.
  • Leverage Celerant's internal digital bound book, or integrate with 3rd-party A&D/e4473s, including FastBound and Gun StoreMaster
  • Manage pricing and promotions for your store and website in one place to offer a consistent, cross-channel experience
  • Maintain and access up-to-date inventory data in real-time across all channels
Firearms - Stratus Enterprise - New

Order Management Software

Online product feeds & drop shipping

Offer more products with less effort

  • Integrate with all major firearm distributors
  • Expand product lines with Celerant's integrations to outdoor sporting goods and uniform distributors
  • Pull online product feeds from your selected distributors to launch a website quickly, and maintain the latest product data
  • Display their products on your website automatically- no manual entry required- product names, descriptions, prices, images and stock levels
  • Fulfill orders using your own physical inventory, or route orders to your vendors for drop shipping

Celerant partners with the leading distributors to offer integrations such as catalog imports, automated ordering, in store kiosks, online product feeds and drop ship. Integrations can vary based on the distributor; click below to download Celerant's full list of integrations.

Our goal is to help our firearm dealers capture more online sales.

ZEKE HAMDANI, Director of Web services, CELERANT

One of our biggest differentiators is our innovative eCommerce platform that runs on the same database as the dealer's brick-and-mortar business. With the current surge in online shopping, we modernized the checkout process to help our FFL clients be even more competitive and sell more online.

Modern shopping cart

Increase online conversions & mobile sales
  • Allow shoppers to modify their cart, checkout & pay– all on a single page
  • Accept credit cards, gift cards, promotion codes & membership rewards
  • Provide Amazon Pay, PayPal Checkout & Google Pay
  • Offer same day, in store/curbside pickup with text message alerts
  • Embed the new checkout on popup boxes, product pages, and more

Digital Marketing - Firearms

Email marketing automation

Send the right message at the right time
  • Combine sales and customer data from all  channels; and segment consumers based on shopping behavior and brand preferences
  • Use automated workflows to send personalized emails and promotions to boost conversions and sales online, and also in your store
  • Send emails to shoppers that abandoned their cart, reminding them to complete their online purchase
  • Send post purchase thank you emails, encouraging customers to complete a product review on your site to increase consumer confidence and SEO
  • Reengage with lost customers by sending them an email with an incentive

Single database for your store and website

Manage your gun store, website and bound book in one place

Firearms - Stratus Enterprise - New
  • Manage sales/customers from your eCommerce site, physical store(s) and/or range within your Stratus back office
  • Integrated eCommerce w/ distributor feeds & FFL Locator
  • Integrate with 3rd-party marketplaces with sales data flowing into Stratus- GunBroker, gun.deals, Everest, Weapon Depot, Amazon, eBay, etc.
  • Leverage Celerant's internal digital bound book, or integrate with 3rd-party A&D/e4473s, including FastBound and Gun StoreMaster
  • Manage pricing and promotions for your store and website in one place to offer a consistent, cross-channel experience
  • Maintain and access up-to-date inventory data in real-time across all channels

Online product feeds & drop shipping

Offer more products with less effort

Order Management Software
  • Integrate with all major firearm distributors
  • Expand product lines with Celerant's integrations to outdoor sporting goods and uniform distributors
  • Pull online product feeds from your selected distributors to launch a website quickly, and maintain the latest product data
  • Display their products on your website automatically- no manual entry required- product names, descriptions, prices, images and stock levels
  • Fulfill orders using your own physical inventory, or route orders to your vendors for drop shipping

Celerant partners with the leading distributors to offer integrations such as catalog imports, automated ordering, in store kiosks, online product feeds and drop ship. Integrations can vary based on the distributor; click below to download Celerant's full list of integrations.

Modern shopping cart

Increase online conversions & mobile sales

  • Allow shoppers to modify their cart, checkout & pay– all on a single page
  • Accept credit cards, gift cards, promotion codes & loyalty rewards
  • Provide Amazon Pay, PayPal Checkout & Google Pay
  • Offer same day, in store/curbside pickup with text message alerts
  • Embed the new checkout on popup boxes, product pages, and more

Email marketing automation

Send the right message at the right time

Digital Marketing - Firearms
  • Combine sales and customer data from all retail channels; and segment consumers based on shopping behavior and brand preferences
  • Use automated workflows to send personalized emails and promotions to boost conversions and sales online, and also in your store
  • Send emails to shoppers that abandoned their cart, reminding them to complete their online purchase
  • Send post purchase thank you emails, encouraging customers to complete a product review on your site to increase consumer confidence and SEO
  •  Reengage with lost customers by sending them an email with an incentive

Ready to move to an enterprise eCommerce system?

Stratus Enterprise is a comprehensive ATF-compliant retail management solution with advanced functionality. Chose a software provider who can help you operate more efficiently, so you can focus on growing your business and serving your customers! 

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