High-Fashion Retailer Gains Deep Customer Insight With Command Retail’s Advanced Reporting
Tootsies, a high-fashion retailer with three stores, stays ahead of the curve by embracing the latest features of Celerant Technology’s retail platform. “Keeping up on their latest software upgrades and reporting features is a great benefit to our organization,” said Tejas Sanghavi, IT Manager of Tootsies. “They have a huge impact on our business.”
Tejas Sanghavi, IT Manager of Tootsies
Tootsies is a full-line specialty retail store based in Houston, Texas offering shoes, handbags, jewelry and accessories. They are known for superior customer service and catering to the unique needs of their customers, which has helped them develop an extremely loyal customer base. Tootsies’ newest store is located in the heart of River Oaks, Houston’s oldest and most affluent residential area. This location offers enormous fitting rooms designed by top interior designers, a private room for exclusive trunk shows, and a dining room for special customer luncheons.
Retail, Reports and Real-Time Integration
Tootsies switched to Celerant’s Command Retail solution in 2005 to acquire real-time integration between all their stores. However, Tootsies quickly realized that real-time integration is only one part of Celerant’s all-in-one platform. Today, Tootsies leverages Command Retail’s canned and custom reports to help them gain a better understanding of their business across all their stores. Celerant’s advanced reporting module offers multi-dimensional product attributes, predictive analytics, merchandising planning, web analytics, data warehousing and more.
Insight Into Customer Preferences
With Celerant’s reporting tools, Tejas Sanghavi was able to gain deeper insight into his organization’s sales, inventory and customers. They now have the ability to cater to their customer’s individual preferences, including styles and brands. In addition, they are able to continually improve their supply chain and allocate internal resources to operate more efficiently.
Together with Celerant Technology, Tootsies has been able to expand their business, optimize internal operations and improve the overall customer experience.
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