Celerant Unveils Ready-Made eCommerce Websites for Museum Shop Retailers at the MSA Forward Event

Celerant’s Cumulus Retail platform offers eCommerce with pre-loaded products, images and live inventory from Educators Resource

Read-Made eCommerce for Museum Gift ShopsStaten Island, NY (March 28, 2019) – Celerant Technology, a leading provider of innovative retail point of sale and eCommerce solutions for the museum shop and gift industry, today announced that their powerful, yet simple, eCommerce platform, Cumulus eCommerce™, now offers educational toys and related products from Educators Resource, allowing museum shops to launch their website and start selling online with ease. In addition, Cumulus eCommerce offers flexible options allowing retailers to import products and drop ship through their distributors; utilize in-store kiosks to access available products from vendors; and add new web pages on-the-fly in order to stand out from the competition.

Display products from vendors simultaneously via ‘online data feeds’

Through Celerant’s vendor integrations, museum shop retailers can easily display products from multiple vendors simultaneously, plus their own physical inventory– all in a centralized view; and prioritize which vendor’s products to sell first. Cumulus eCommerce can pull ‘data feeds’ from each vendor, consisting of product descriptions, images and available stock levels, and immediately display those products online in nearly real-time– giving the impression of an ‘endless aisle’ of inventory. Cumulus also offers the ability for retailers to optimize and make any changes to the data that comes from their distributors to further differentiate their website.

Set pricing rules, manage vendors and customize the website with ease

Cumulus eCommerce allows museum shop retailers to easily manage their pricing strategy, and offer promotions, coupons and loyalty programs. Pricing rules can be based on each vendor; specific categories, departments and pricing levels; a percentage increase; or a dollar amount over cost. In addition, museum shop retailers can easily change their vendor’s product descriptions while in edit mode on their website.

With an easy-to-use drag-and-drop editing tool, museum shop retailers can make cosmetic changes to their website on-the-fly; change the color scheme of the site, change the order of their departments and the positions in which their products are displayed; create product collections for their home page or new landing pages; and update specific product descriptions and images. While in edit mode, retailers can click on any product to view which distributor it comes from, their real-time on-hand availability, and the cost for that product- all with just a few clicks.

Take advantage of in-store kiosks to offer more products, in-store

When a customer comes into a store looking for a product the retailer doesn’t carry, the retail associate can use an in-store kiosk or mobile device to access their vendors’ available product data, search for the brand and item, and then complete the sale in-store, via their website’s shopping cart. Celerant’s retail system will automatically send the order to the distributor to fulfill, allowing customers to have it shipped to their own homes or the store.

“With vendor integrations, our ‘ready-made’ eCommerce websites bring SMB merchants access to valuable data that was otherwise not made available to them. Retailers can create and launch eCommerce sites, complete with product data and images in virtually no time at all.”
– Ian Goldman, CEO and President, Celerant Technology

Visit Celerant/CAM Commerce at MSA Forward

As an active software provider for the MSA, Celerant will showcase its premier solution, Stratus Enterprise, as well as its SaaS solution designed for the smaller merchants, Cumulus Retail, at MSA Forward 2019 in San Diego. Visit Celerant/CAM Commerce at Booth #433 to learn how museum shop retailers can get their first month of SaaS free.  To learn more how MSA members can get their first month free of Celerant’s SaaS retail software, please visit:  https://www.celerant.com/msa


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