Sportsman: Hunting & Firearms

The most compliant, scalable & innovative retail software for gun shops and ranges. With two solutions- Cumulus Retail and Stratus Enterprise- Celerant enables dealers to manage gun sales, A&D books with e4473, range reservations, online sales and digital marketing with ease.

Celerant is a premier provider of gun shop software, including shooting range software, gun store POS and firearms dealer software in the United States, serving the firearms industry for close to two decades. Sportsman retailers can leverage our solution’s integrated electronic A&D book, e4473 and digital waivers, easily import products from vendor catalogs such as Sports South, Zanders and RSR, and upload products to third-party marketplaces like GunBroker, Guns.com and Amazon. As a preferred software provider of the NSSF and the NRA, we support the hunting, archery, outdoor industry and will continue to do so long-term.

"We've been a preferred software provider of the NSSF & the NRA for about 15 years. Where Celerant excels, is we come in and we are one software provider, with one system and one database- giving dealers the ability to better manage their store, their range, their online marketplaces- and really just run their business more efficiently."

- Michele Salerno, Director of Marketing, Celerant Technology

Complete Commerce Features For Firearms Dealers

  • Streamline ATF compliance with an integrated application
  • Import products and reorder inventory with automated POs
  • Sell products in your store or at gun shows with mobile POS
  • Manage your range, classes and course scheduling
  • Service your customers at the POS for rentals, repairs and buy/trade
  • Offer club memberships with ID cards & recurring billing in your gun store POS
  • Display your distributors’ live inventory on your eCommerce website with drop shipping
  • Promote your website through social media integrations and digital marketing
  • Expand online sales by integrating with GunBroker, SlickGuns, Guns.com, Amazon and more
Download Firearms Brochure

Gun Shop & Range

Manage Your Entire Store & Range Easily And Efficiently

Through our gun store POS, firearm dealers like you can easily manage all aspects of your gun shop and range, including course and class scheduling and range management. Create reservations, check in customers, assign specific ranges or lanes, offer memberships, define any required waivers, scan driver’s licenses, accept all major forms of payment and split sales for groups. You can also enable members to reserve lanes online via your Celerant website.

“Celerant has been very integral in helping us provide inventory we have in stock online. Having [ATF] integrated in the point-of-sale system...that information you pushed over to your 4473, you don't have to re-key or re-type so you make less errors which means less issues going forward. Celerant does a good job as they grow, as time goes on, they are always putting new features into their product that we get to access to.”

Matt Poet, Marketing Director, Jay's Sporting Goods

Electronic A&D Book

Streamline ATF Compliance With An Integrated eBound Book And E4473

Celerant’s complete commerce solutions for firearms dealers include an electronic A&D book fully integrated with the POS. The A&D book automatically records every gun sale, allows you to view the history of any firearm, produces ATF-formatted reports and can be backed up daily. Dealers also have the flexibility to integrate their Celerant point of sale with FastBound’s electronic bound book and e4473, backed by FFLGuard for ATF compliance. Our solutions allow 4473 forms to be completed on any device, while processing NICS background checks in minutes. Beyond that, our solutions prevent transactions when form data in invalid and will scan driver licenses to detect fraudulent IDS.

Memberships

Offer range memberships with recurring billing

To increase sales and loyalty, firearm dealers can offer memberships to individuals, families, law enforcement or military who frequent your shooting range and classes. You can sell multiple levels of membership with recurring billing, both in store and online; print custom photo ID cards; track member data for promotional and email/postal mail marketing – all from the point of sale.

“We are a gun dealer and were looking for a good platform that can grow with our company. Since we went with Celerant, we about doubled our size without having to increase our infrastructure in order to handle those sales. Celerant grows with us and is adaptable. The touch screen POS is intuitive and easy to train new employees on.”

Kevin Chandler, Vance Outdoors

Distributor Integrations

Integrate Your Firearm Distributors Into Your Commerce Software

Celerant is partnered with many of the leading firearm distributors, making it easy to import products from their catalogs and send automated POs to reorder inventory directly from your gun store POS. Through live inventory feeds, you can offer a wider variety of products on your website by displaying your vendor’s available stock, while they drop shop the orders directly to your customers. Our partner distributors include Sports South, RSR Group, Zanders, Lipsey’s, Davidson’s, United Sporting Companies, Bill Hicks, Green Supply and Kroll International.

Catalog Imports

Access your distributors product catalogs from within Celerant’s POS software, select the products you want to sell and import them into your software to build your database without manually entering any data.

Automated Ordering

Reorder your inventory with automated purchase orders based on your pre-set min/max levels within your Celerant software.

Online Inventory Feeds

Offer a wider variety of products on your website and/or via in-store kiosks by displaying your vendor’s available stock, pulling their product names, descriptions, images and more- in real-time.

Drop Shipping

Whether your orders are coming in through your website or via your in-store kiosks, let your distributors drop ship for you; either directly to your customer, to your store, or to a local FFL for firearms.

See Distributor Integrations
Vendor Catalog Import Automated PO’s Online Inventory Feeds Drop Ship
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“We started having issues with the growth of our company and the current software we had at the time so we needed to find something that was more integrated and can handle our business…Complete integration of the software is the biggest key factor that we’ve needed, and we got it with Celerant.”

Tim Heinzen, Owner, Barney’s Police Supply

Create an eCommerce Site to Expand Your Sales

With Celerant, you have the option of two eCommerce solutions that integrate seamlessly with your POS. Choose from a fully custom design with advanced functionality, or a ready-made eCommerce site with pre-built website department structure and vendor/distributor integrations. Both solutions let you display and sell your distributor’s inventory online in real-time while enabling your vendors to drop ship directly to your customers. Beyond that and depending on the option you choose, you can include gift card features, course, class and range reservations, FFL locator functions and more.

“Ready-Made” Cumulus eCommerce

  • Choose a pre-built department structure
  • Consolidate your distributors data in a centralized structure
  • Customize data & layout of your site on-the-fly
  • Only promote your website- no 3rd party ads

Display live inventory on your eCommerce site with drop shipping

Both eCommerce solutions let you display, consolidate and sell your distributor’s inventory online in real-time while enabling your vendors to drop ship directly to your customers. Beyond that and depending on the option you choose, you can include gift card features, course, class and range reservations, FFL locator functions and more.

Integrate with Popular Online Marketplaces

Expand your online sales by selling your firearms and accessories on popular online marketplaces. Easily push your products to the shopping site with just a few clicks from within your Celerant software, and have your orders flow directly into your Celerant software, with no need for manual data entry.

  • Gunbroker.com
  • Amazon
  • Guns.com
  • eBay
  • Slick Guns
  • Walmart

“Right now, with Celerant, we integrate with Sports South and RSR, which are two of the biggest players in the industry. It’s a great opportunity for us to add even more products from manufacturers that our customers are desiring. On the backend it’s saving a lot of time with our office personnel because we are using the catalog import features to bring new items into the store that already have specifications and descriptions.”

Mitch Tyler, SafeSide Tactical

Our firearm industry partnerships

Celerant is a preferred retail software provider for firearms dealer software in the United States. Our partnerships include National Rifle Association (NRA), National Shooting & Sports Foundation (NSSF), National Association of Police Equipment Distributors (NAPED), SHOT Show, Sports Inc., GunBroker, Guns.com, FastBound/FFLGuard, iTouch, Smartwaiver.

Our present and future commitment to the firearms industry

Celerant has supported the hunting, archery, outdoor industry for close to 20 years, and will continue to do so long-term, with compliance as our top focus. Our goal is to enable you to operate more efficiently, comply with the growing regulations and expand your business through innovation and technology.

OUR COMMITMENT

We wanted [a POS system] that would not be static and continue to grow and evolve just as we would…Before everything was manual and now we’re able to scan things in, we’re able to print the tags that we need and the staff finds it easy to operate…It has just allowed us to have a better customer experience when they come in. They’re not waiting, things happen immediately when we pull them up…it has just made it a better experience overall.”

Kirk Anderson, President, Eastern Nebraska

Start Small and Add-On As You Grow

Celerant offers two commerce platforms for firearm dealers. You can start small with Cumulus Retail, which is a more cost-effective solution; add-on features and integrations as you go; and if/when you are ready, take advantage of Celerant’s seamless upgrade to its enterprise platform, Stratus. Choose which solution is right for your business.

SEE CUMULUS FIREARMS PRICING
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