Cato Fashions™ Entered The 'Online World' w/ Celerant eCommerce
Though Cato Fashions is an established retailer with over 1,000 stores, up until a few years ago they didn’t have much of an online presence. To enter the ‘online world’, they partnered with Celerant. While there are many eCommerce platforms on the market, they selected Celerant for their ability to build a custom site, provide all the modifications and integrations they needed, and launch within a reasonable time frame.
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In Store
Manage apparel, footwear & accessories
Assist customers anywhere with Celerant’s mobile POS; import products; manage styles via a 3-D color/size matrix; automatically replenish inventory; and offer targeted promotions, BOGOs, coupons and loyalty rewards. Leverage Celerant’s Product Catalog to search through an “endless aisle” of products you may not currently carry, and order them on the POS.
Online
Sell more soft goods online
Celerant’s eCommerce integrates with the POS, allowing you to operate your store and website in a single place. Fulfill online orders from your stores, and drop ship through your distributors. Increase sales by integrating with online marketplaces (Farfetch, Amazon, eBay); and by sending automated, personalized email campaigns based on the shopper’s brand preferences and past purchases.
“We partnered with Celerant to integrate all our front- and back-end needs with one provider. The other benefit is using them as a resource. Five years ago we didn’t have much of an online presence; Celerant helped us bring in a new customer base and communicate our brand.”
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