Personalized Email Marketing:
For Firearm Dealers

Celerant offers an ATF-compliant retail software with integrated email marketing. Using real-time customer/sales data from within the POS and eCommerce database, your customers will receive personalized campaigns that are actually meant for them. Emails can be based on past purchases, brand preferences, demographics and more.

Manage Your Gun Store + Web + Range as ONE

  • Email Marketing
  • Gun Store
  • Online
  • Range

Promote your firearms business

Celerant’s email automation platform integrates with your sales and CRM in real-time, allowing you to personalize email campaigns based on your shoppers’ brand preferences, past purchases and demographics. Celerant also offers social media integrations to help you promote and sell products through social news feeds; and services for email marketing and eCommerce SEO.

Download eBook: 6 Must-have Email Workflows

  1. 1
    Post-Purchase Workflow
  2. 2
    Abandoned Cart Workflow
  3. 3
    Re-engagement Workflow
  4. 4
    Customer Loyalty Workflow
  5. 5
    Gift Card Balance Workflow
  6. 6
    Upsell / Cross Sell Workflow
Marketing automation eBook - Cover (firearms) - DOWNLOAD BUTTON

Which solution is right for your firearms business?

For Small Business

An affordable, powerful, ATF-compliant point of sale & eCommerce solution for FFLs.

For Retail Enterprises

A comprehensive retail POS & commerce software with high-end capabilities.

The Most Complete & Compliant Gun Store Software

  • Mobile POS for store, guns shows, etc.
  • Integrated A&D Book, e4473, Smart waivers
  • Catalog imports (Sports South, RSR, Zanders, etc)
  • Automated reordering with distributor prioritization
  • Range/course management & online reservations
  • Memberships with recurring billing & photo IDs
  • Seasonal & customer-based promotions
  • Loyalty programs (in store & online)
  • eCommerce integrated with POS
  • 'Endless aisle' with live vendor feeds & drop shipping
  • Marketplaces (Gun Broker,, Amazon, etc.)
  • Integrated email marketing automation

― Request a Demo ―

Point of sale shown on mePOS hardware (client: Jay's Sporting Goods)

― Request a Demo ―

What Dealers Are Saying...


“Celerant handles firearms transactions very well... they keep you on the front edge especially with technology and how we deal with the ATF and FBI. Like our customers, we have a passion for being outdoors; and love exchanging the passion and the product. Celerant is a huge tool in the tool box so we can do it efficiently and hit the mark.”

– Matt Poet, Marketing Director, Jay’s Sporting Goods


“To sell 10K items on a website is an unbelievably daunting task. So to partner with Celerant who can import all 38K SKUs with pictures, descriptions and specs, got us to launch a year ahead of time and at a much lower cost. We use the catalog import feature to bring a new item into the store, and get it written into our main database.

- Mitch Tyler, SafeSide Tactical


“We are a gun dealer and were looking for a good platform that can grow with our company. Since we went with Celerant, we about doubled our size without having to increase our infrastructure in order to handle those sales. Celerant grows with us and is adaptable. The touch screen POS is intuitive and easy to train new employees on.”

- Kevin Chandler, Vance Outdoors


Contact us today or call (718) 351-2000 to learn how Celerant's eCommerce & POS can help improve your firearms business.


Celerant Technology enables retailers to deliver a great customer experience while optimizing back end operations through a powerful multi-channel retail solution.


(718) 351-2000
4830 Arthur Kill Rd.
Staten Island, NY
Mon–Fri: 8:30– 6:00 PM (EST)


We are always looking for talent. Check out our careers page for current openings.