Firearm & Archery Dealers:
9 Reasons: Why Switch To Celerant's Retail Software

Why switch to Celerant? Celerant is the leading retail software provider for gun stores and shooting ranges, and is a preferred software provider of the NSSF and NRA. Supporting the hunting, archery and outdoor industry for 20 years, our goal is to enable you to operate more efficiently, comply with firearm regulations, and expand your business through technology.

Firearm & Archery Dealers:
9 Reasons: Why Switch To Celerant's Retail Software

Why switch to Celerant? Celerant is the leading retail software provider for gun stores and shooting ranges, and is a preferred software provider of the NSSF and NRA. Supporting the hunting, archery and outdoor industry for 20 years, our goal is to enable you to operate more efficiently, comply with firearm regulations, and expand your business through technology.

#1. ATF COMPLIANCE

Most important, Celerant streamlines ATF compliance. The POS includes an integrated A&D book, along with ATF-formatted reports. Dealers have the flexibility to integrate with FastBound’s A&D book and e4473, backed by FFLGuard; and Smartwaiver for their range. 

#2. ONE SYSTEM

Celerant offers everything you need to manage your entire firearms business with ONE system: Mobile POS, A&D/e4473, buy/trade & consignment, distributors, eCommerce, online marketplaces, range & courses, memberships, loyalty rewards, email marketing & more.

#3. DISTRIBUTOR INTEGRATIONS

Celerant integrates with leading distributors, making it easy to import their product catalogs and automatically reorder inventory. You can expand your product line by leveraging Celerant’s Product Catalog, consisting of 5+ Mil products from 75,000 well-known brands.

#4. ECOMMERCE & ONLINE MARKETPLACES

Celerant's eCommerce sites integrate with the POS so you can manage your store and website as ONE. Display your distributor’s live inventory; drop ship orders; offer gift cards; take online range reservations, add an FFL locator and more. Expand sales by integrating with popular marketplaces, allowing you to push products and track all orders in one place.

Marketplace integrations (firearms)

#5. 'ENDLESS AISLE'

With Celerant's in store kiosks and eCommerce sites, you can display your distributor's available inventory; and drop ship orders directly to your customer, or have it delivered to your store for pickup. That way you can offer an 'endless aisle' without stocking the merchandise.

POS and In Store Kiosk (Firearms)

#6. range & courseS

With Celerant, you can manage your range and firearm courses; create classes and reservations; check-in customers; define required waivers; accept payment and split group sales– all through the POS. Members can reserve lanes and classes on your Celerant eCommerce or standalone range website.

Gun & Archery Range Software

#7. memberships

To increase sales and loyalty, firearm dealers can offer memberships to individuals, families, law enforcement or military who frequent your shooting range and classes. You can sell multiple levels of membership with recurring billing, both in store and online; print photo ID cards; and track member data for marketing purposes.

#8. RENTALS & REPAIRS

Celerant offers work order and rental modules for dealers that rent and/or repair guns. You can track rental items; assign and prioritize tasks; and accept deposits/payment in full, whether the service is provided in-house or by the manufacturer.

#9. DIGITAL MARKETING

Celerant’s email automation platform integrates with your sales and CRM in real-time, allowing you to personalize email campaigns based on your shoppers’ brand preferences, past purchases and demographics.

Email Marketing

#10 (bonus): 1St Month Free & More

  • Get your 1st month free with Cumulus Retail POS
  • Get your 1st month free + 3 months of email marketing free with Cumulus Retail POS/eCommerce

Which solution is right for you?

For Small Business

An affordable, powerful, ATF-compliant POS & eCommerce for FFLs.

For Retail Enterprises

A comprehensive retail POS & commerce software with high-end capabilities.

Complete & Compliant Gun Store Software

  • Mobile POS for store, guns shows, etc.
  • Integrated A&D Book, e4473, Smart waivers
  • Catalog imports (Sports South, RSR, Zanders)
  • Automated reordering with prioritization
  • Range/course management, online reservations
  • Memberships, recurring billing, photo IDs
  • Seasonal & customer-based promotions
  • Loyalty programs (in store & online)
  • eCommerce integrated with POS
  • 'Endless aisle' & drop shipping
  • Marketplaces (Gun Broker, guns.com, Amazon)
  • Integrated email marketing automation

― Request a Demo ―

― Request a Demo ―

What Dealers Are Saying...

"

“Celerant handles firearms transactions very well... they keep you on the front edge especially with technology and how we deal with the ATF and FBI. Like our customers, we have a passion for being outdoors; and love exchanging the passion and the product. Celerant is a huge tool in the tool box so we can do it efficiently and hit the mark.”


– Matt Poet, Marketing Director, Jay’s Sporting Goods

"

“To sell 10K items on a website is an unbelievably daunting task. So to partner with Celerant who can import all 38K SKUs with pictures, descriptions and specs, got us to launch a year ahead of time and at a much lower cost. We use the catalog import feature to bring a new item into the store, and get it written into our main database.


- Mitch Tyler, SafeSide Tactical

"

“We are a gun dealer and were looking for a good platform that can grow with our company. Since we went with Celerant, we about doubled our size without having to increase our infrastructure in order to handle those sales. Celerant grows with us and is adaptable. The touch screen POS is intuitive and easy to train new employees on.”


- Kevin Chandler, Vance Outdoors

Questions?

Contact us today or call (718) 351-2000 to learn how Celerant's eCommerce & POS can help improve your firearms business.

CELERANT TECHNOLOGY


Celerant Technology enables retailers to deliver a great customer experience while optimizing back end operations through a powerful multi-channel retail solution.

SAY HELLO


(718) 351-2000
4830 Arthur Kill Rd.
Staten Island, NY
Mon–Fri: 8:30– 6:00 PM (EST)

Jobs


We are always looking for talent. Check out our careers page for current openings.