Apparel, Farm and Ranch Retailer

D&D Texas Outfitters gives their business a digital makeover with better purchasing decisions driven by real-time reporting

D&D Texas Outfitters Retail Success Story

D&D Texas Outfitters sells everything from cowboy boots and hats to horse trailers.

With highly diverse inventory across the brick and mortar store, mobile sales locations and online, a real time retail software was needed.

After launching a custom eCommerce website and then a new mobile shopping app, all connected to the point of sale software in the store locations, D&D Texas Outfitters can more effectively run their business, while offering a unified shopping experience to customers.

Apparel, Farm and Ranch Retail Challenges

D&D Texas Outfitters, a retailer specializing in apparel, farm, and ranch supplies ranging from clothing and footwear to farm feed and horse trailers, required a versatile retail point-of-sale system to manage their diverse operations. They struggled with knowing inventory performance across all sale channels and store locations.

D&D Texas Outfitters Retail Success Story Challenges

In-store/eCommerce Disparities eCommerce and in-store sales didn’t connect in one retail system
Promotional Challenges Products would sit on shelves and in storage, creating turn-over difficulties and wasting money
Ineffective eCommerce Strategy An unoptimized eCommerce website meant customers often abandoned shopping sessions
Underperforming Digital Strategy Suffered from low open rates and high opt-outs causing email marketing performance to suffer

D&D Texas Outfitters Retail Success Story Solutions

Apparel, Farm and Ranch Solution

D&D Texas Outfitters better serves customers and saves time with an interconnected and all-in-one retail POS system. All sales channels are now managed via a central database, in real-time, including brick and mortar, mobile POS sales at offsite events, custom-built eCommerce and a new mobile shopping app.

Seamless Transactions Customers can use ‘buy online, pickup in-store’ and curbside shopping options on their eCommerce website and mobile app
Inventory Optimization Inventory analysis is simple to see what sells best and on which sale channels, helping make smarter buying decisions
eCommerce Overhaul Their eCommerce website is optimized to drive both traffic and keep customers shopping
Promotion Management They know when to hold sales and run promotions to move stale inventory, making room for faster sellers

D&D Texas Outfitters reins in their inventory with real-time analytics using Celerant’s Stratus Enterprise retail software.

Apparel, Farm, and Ranch Retail Outcome

D&D Farm and Ranch has given their retail business an online make-over. Their eCommerce website draws traffic and updates their Amazon storefront. Customers have purchasing options that include shopping on their mobile app, website and stores, with BOPIS options.

Granular reporting capabilities allow them to view products by color, style, and size. Sales from their physical store locations and eCommerce channels update in ONE connected retail software.

D&D Texas Outfitters Retail Success Story Outcome

Their optimized eCommerce website and product offerings help reduce abandoned carts and keep customers shopping. By analyzing their inventory, they have eliminated SKUs from their product offerings that don’t perform well.

Explore Apparel Solutions

“Granular level reporting of sales sorted by class, subclass and subtype gives us the intelligence necessary to understand what items are selling the fastest so we can make smart decisions on appropriate levels of inventory to carry.”

– Corbett Ferrell, Operations Manager, D&D Texas Outfitters