Sportsman Retailer

SafeSide grows their online traffic 400% with optimized SEO and drives customer engagement with comprehensive digital marketing

SafeSide Tactical came to Celerant for a modern POS system, seeking to update their strategies in an industry known for resisting change in retail technology.

Today, they centrally manage multiple stores, range scheduling and classes, as well as eCommerce, a mobile range app, personalized email marketing and SEO- with an all-in-one retail system.

SafeSide Tactical has evolved from what was once a family hobby, to a booming business with over 60 employees.

Sportsman Retail Store Challenges

SafeSide Tactical, a firearms retailer, faced hurdles in managing their business. The old POS system struggled to track sales at both locations, update inventory for A&D books, and manage training classes or range reservations. Previous attempts at launching an eCommerce site failed, and new licenses for in-store hardware were costly.

SafeSide Tactical Success Story Challenge

Dated Software
Old retail management software didn’t meet their compliance needs and lacked customizability for growth
Membership Billing
Managing expiring credit cards, recurring membership billing, and tracking of loyalty club details was time-consuming
Marketing Strategies
No viable marketing tools to send out digital communications to customers and promote sales
Federal Compliance
Filing/inventory system and acquisition and disposition logs weren’t compliant with government regulation

SafeSide Tactical Success Story Solution

Omnichannel Retail Software Solution

SafeSide Tactical integrates in-store and online operations with an omnichannel solution. They offer an ‘endless aisle’ via distributor integrations, expanding product offerings both in-store and online. This simplifies A&D compliance and boosts sales through enhanced digital marketing, all within a single retail system.

Website SEO Optimization
Website is continuously updated with technical SEO and content to increase visibility on major search engines
Inventory Management
POS system tracks A&D logs for federal compliance, while updates from vendors and distributors prevent stock outs
Secure Transactions
Encrypted credit card hardware accepts a wide variety of payments, ensuring a streamlined checkout process
Membership and Customer Service
Software tracks range activity including digital waivers, memberships, and recurring payments with automated tools
Marketing Automation
Targeted email campaigns are now sent to customers based on triggers from within the POS system and eCommerce site

SafeSide Tactical manages their entire sportsman business with Celerant’s Stratus Enterprise software solution.

Firearms Omnichannel Success

SafeSide Tactical is an independently owned, family-run business that operates with the efficiency of big box retailers and the technology to match. Every process inside their locations and firing range is refined and organized.

They maintain a comprehensive filing system for compliance reporting and distributor integrations for eCommerce, enabling drop shipping. Digital marketing strategies, like a mobile app and automated emails, coupled with refined SEO, personalizes the customer experience and increases loyalty.

By having a technology partner that collaborates with their business and is ready to develop new apps and strategies to enhance their selling experience, SafeSide Tactical has seen an almost 400% growth in their website visitors.

Explore Sportsman Solutions

“With Celerant, we’re able to leverage big business features in a small business atmosphere and we’re doing all that by using Stratus Enterprise. The best part is it all ends up on a POS screen, where we can collect dollars.”

– Mitchell Tyler, Co-Owner, SafeSide Tactical