Sporting Goods Retailer

Tennis Plaza easily handles massive sales volume across 5 stores, on their customizable eCommerce website and mobile sales at the Sony Open

Tennis Plaza needed a retail solution to help sell off-site at busy sporting events, power their eCommerce website, and manage inventory at 5 stores.

With crushing crowds and massive lines, the mobile POS software with an intuitive interface, keeps their cashiers moving fast.

Real-time inventory management across all store locations, off-site events and eCommerce sales, keeps Tennis Plaza stocked to meet the demands during the busiest times.

Sporting Goods Retail Store Challenges

As a sporting goods retailer with a substantial social following and online presence, Tennis Plaza used an outdated POS system. Tracking merchandise across multiple sales channels was difficult, and the system lacked flexibility. During the Sony Open, one of their largest events with over 300,000 attendees, the POS system struggled to handle off-site sales amidst the massive crowds.

Tennis Plaza Retail Success Story Challenges

Outdated Point of Sale Prior POS retail software had trouble keeping up with their volume of products and heavy bursts of sales transactions
Inventory Tracking No interconnectivity across their stores and eCommerce website proved challenging to keep inventory updated and stocked
Confusing Interfaces POS system screen icons and touch buttons didn’t have a logical layout, slowing down checkout in-store and at remote events
Disconnected Website Old and disconnected eCommerce website was difficult to customize and make on-the-fly adjustments to, if not impossible

Tennis Plaza Retail Success Story Solutions

Omnichannel Sporting Goods Software Solution

Tennis Plaza processes sales at major events, online, and five stores using mobile POS software on cloud-connected Windows tablets. The adaptable software and eCommerce platform allows for swift code adjustments. This flexibility keeps their eCommerce site among the top-5 for tennis equipment and accessories, without relying on temporary fixes.

Mobile POS Cloud-connected mobile devices process high-volume transactions for fast checkout at off-site sporting events
UI Flexibility Screens on POS registers and tablets are customizable for a layout and checkout experience
Connected Inventory Real-time connectivity between sales channels keeps inventory up-to-date across sales channels
Website Modification eCommerce website can be customized quickly, often with same day enhancements

Tennis Express keeps checkout lines moving in-store, online and off-site using Celerant’s Stratus Enterprise retail software.

Sporting Goods Point of Sale Success

Tennis Plaza is able to achieve cross-channel fluidity with a highly agile and mobile retail system that can be fine-tuned to their needs. Eliminating downtime from intensive software enhancements enables Tennis plaza to make strategic changes, enhancing the customer’s shopping journey.

Leaning on a retail software provider that is responsive to their needs and takes the time to understand how their unique business has helped their website achieve more success.

Tennis Plaza Retail Success Story Outcome

This combination of smooth transaction processing and a technology provider who can modify the retail software quickly, enables Tennis Plaza to expand to new off-site events. They can rest easy knowing that the support they need and adding new functionality is just a quick call away.

Explore Sporting Goods Solutions

“In this day and age, retail strategy has to be fluid. You have to be agile. With Celerant, we need to make changes and modify the retail software accordingly, we can get it done quickly. There’s no restrictions on how we want to run our business.”

– Quintin Valiente, Marketing Manager at Tennis Plaza