Pet Supply Retailer

Treats Unleashed leverages a holistic view of customer and sales data to provide a unified shopping experience

Treats Unleashed is a 19-location pet supply, bakery and grooming business that uses Celerant’s all-in-one retail system.

They partner with Celerant to help them better manage every aspect of their in-store and online pet shop with one retail system.

With integrated email marketing, Treats Unleashed saves time and increases sales, by sending customers the right message at the right time.

Pet Store Retail Challenges

As Treats Unleashed grew their pet supply retail business to multiple store locations, they faced numerous challenges with their point of sale, customer marketing, vendor management and employee training. By using multiple programs, they didn’t have one system that neatly tied everything together.

Customer Data
Difficulty managing customers and their purchases for their multiple pets
Disparate Systems
Multiple systems with disconnected inventory, sales data, vendor management and reporting
Staff Training
New employee training was time consuming and challenging
Digital Marketing
Cumbersome email marketing program that required too much manual effort

Omnichannel Retail Software Solution

Treats Unleashed manages every aspect of their business, including point of sale, eCommerce and email marketing, in ONE retail system. Most importantly, they can now manage customers easily, across ALL channels, and allow customers to shop wherever they- while keeping up with increased demand.

Streamlined Training
Simplified employee training with an easy-to-use software, helping staff quickly hit the sales floor with knowledge, efficiency and confidence
Industry Integrations
Third party pet industry integrations, such as ASTRO Loyalty, saves time and reduces manual entry in multiple systems
FlexibleFulfillment
Integrated eCommerce with flexible fulfillment options, including auto-ship for monthly subscriptions, same day store pickup, delivery and shipping
Strategic Marketing
Personalized email marketing based on triggers in the POS software and eCommerce website, significantly increasing open rates and conversions

Treats Unleashed expanded their pet shop with Celerant’s Stratus Enterprise software, eCommerce and email marketing platform.

Retailer’s Omnichannel Success

Treats Unleashed has turned their retail challenges into opportunities by using an all-in-one solution. They can instantly see what is happening at all of their stores, reorder inventory, quickly train new staff members, and with 3rd party vendors, such as Astro Loyalty, sell more products.

By offering their customers options such as buy online, pick up in store (BOPIS) and/or auto-ship/subscription options, Treats Unleashed provides a unified and tailored shopping experience.

With integrated and automated email marketing, promotional messages are now based on customers’ past purchases and preferences.

Up next, Treats Unleashed is eager to launch a new mobile shopping app, opening an entirely new shopping channel and another way to market to their customers.

Explore Pet Supply Solutions

“Having everything together with one retail software partner makes life so much easier. One of the big benefits in working with Celerant is they help us turn our retail challenges into sales opportunities.”

– Teresa Miller, Owner/Founder, Treats Unleashed