
Automatic Lane Activation
Lane check-ins automatically activate Action Target systems for assigned shooting lanes.
Firearm dealers can connect retail and range operations with the combined power of Celerant and Action Target. Action Target designs and builds industry-leading shooting ranges, while Celerant provides integrated POS and range management software to streamline lane reservations, memberships, retail sales, and daily operations.
Together, the partnership helps dealers improve efficiency, increase revenue opportunities, and deliver a more seamless customer experience; in-store, online, and on the range.
Action Target has helped transform how shooting ranges are designed, built, and sustained since 1986. Originally created for law enforcement, their solutions now serve the military, as well as commercial, residential, and specialty markets.
As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.