Reach Millions of Registered Users with the GunBroker.com Partnership

GunBroker at the Celerant Client Conference

Celerant + GunBroker: Reach More Buyers. Sell More Firearms.

Celerant’s eCommerce platform seamlessly integrates with GunBroker.com, the largest online marketplace for firearms and outdoor gear, giving dealers access to millions of buyers nationwide. With just a few clicks, retailers can post products directly to GunBroker from within Celerant, dramatically expanding their reach without extra manual effort.

With GunBroker, inventory stays in sync automatically and orders flow back into Celerant for easy processing and fulfillment. Dealers can also take advantage of powerful marketplace analytics to optimize pricing and boost product visibility, helping them sell more, more efficiently.

Celerant + GunBroker.com: How it Works

Precision Pricing
Compare your product database against GunBroker’s data to identify hottest products and optimal pricing.
Post Products Directly
List inventory to GunBroker marketplace straight from your Celerant system.
Seamless Order Flow
Orders from GunBroker flow directly into Celerant as if they’re from your own website.
Near-Real-Time Inventory Sync
When products sell in-store or online, inventory instantly updates on the marketplace.
Accelerate Inventory Turns
Leverage marketplace insights to move inventory faster and more effectively.
Expand Beyond Local Markets
Transform your regional footprint into nationwide reach with access to millions of buyers.

About GunBroker.com

GunBroker.com is the largest online marketplace dedicated to firearms, hunting, and related products. Launched in 1999, GunBroker.com gives you a safe, secure, and transparent way to buy and sell firearms and more.

Explore Precision Pricing

About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.

Discover Firearms Software

"You can list many products on GunBroker.com, and they will sell. But if you're not listing them at the right price, they're not going to sell as quickly. The GunBroker footprint is open to the entire nation."

– John Iacobelli, Senior VP of Systems Development, GunBroker.com

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FAQ: Commonly Asked Questions about The GunBroker.com Integration

Q: How does the GunBroker integration with Celerant work?

A: Celerant’s GunBroker integration connects your POS and eCommerce system directly to the GunBroker marketplace through an API based connection. Retailers can list products to GunBroker straight from their Celerant database, with inventory, pricing, and product details staying in sync.

When a product sells in-store, on your website, or on GunBroker, inventory updates in near real-time to prevent overselling.

Orders placed on GunBroker flow directly into Celerant just like orders from your own website, keeping fulfillment, compliance, and reporting centralized. The integration also helps retailers turn inventory faster by using marketplace insights and expanding reach beyond local markets to a nationwide audience of buyers.

Learn More: » Watch How Celerant’s GunBroker Integration Simplifies Online Firearm Sales

Q: What is precision pricing and how does it work with GunBroker?

A: Celerant’s API enabled precision pricing uses GunBroker marketplace data to help retailers price firearms competitively without relying on static rules or constant manual updates. The system analyzes your entire product catalog inside Celerant and cross-references it against live marketplace sales activity from GunBroker.

Using GunBroker’s pricing insights API, precision pricing identifies which products are most likely to sell, flags listings that may be priced too high, and suggests competitive price points based on current market conditions. Retailers can instantly accept suggested prices with one click or manually adjust pricing to stay within their preferred margins and strategies.

This approach helps retailers stay competitive, improve sell-through, and move inventory faster while keeping full control over pricing decisions

Q: Can I control pricing rules when using precision pricing with GunBroker?

A: Yes. Retailers maintain full control over pricing boundaries, margins, and minimum thresholds. Precision pricing works within the rules you set, ensuring your prices stay competitive while protecting profitability. You can also choose which items use precision pricing and which remain fixed-priced listings.

Learn More: » Explore How FFL Dealers Can Leverage Distributor Feeds Online and In-Store

Q: Is there an additional cost to use the GunBroker integration with Celerant?

A: Yes. The GunBroker integration is a paid monthly add-on. Because it is a two-way marketplace integration that pushes inventory, publishes listings, syncs pricing, and pulls orders back into Celerant, it requires ongoing connectivity and support.

Pricing varies by platform based on the level of functionality and scale supported. Cumulus Retail customers have access to a streamlined monthly option designed for single-store and growing dealers, while Stratus Enterprise pricing reflects the advanced automation, reporting, and multi-location support built into the platform.

Deep Dive: » See When It’s the Right Time to Upgrade from Cumulus Retail to Stratus Enterprise

Q: Do I need to manually manage GunBroker orders and inventory?

A: No, not when connected to Celerant. Orders, inventory updates, and pricing adjustments are automated through the integration.

When a sale occurs on GunBroker, the order is pulled directly into Celerant, inventory is updated instantly, and the transaction is tracked within your POS. This reduces errors, saves time, and keeps your online and in-store inventory aligned.

Watch Video: »How to Sell More Products Online Without Stocking More Inventory