Smarter Open-to-Buy Planning with Competitive Insights

In our last session, we explored tools retailers can use to track competitor pricing, promotions, and assortment strategies—giving you a clear picture of how others in the market operate.

This upcoming webinar builds on that foundation by showing you how to apply those insights directly to your Open-to-Buy (OTB) planning. In today’s fast-paced retail environment, your OTB is only as strong as the data behind it. By integrating competitive intelligence into your forecasting and purchasing strategy, you can reduce risk, protect margins, and capitalize on market opportunities before your competitors.

Join us to learn how to make your OTB plan smarter, more responsive, and better aligned with consumer demand.

What you’ll learn:

☑️ Key takeaways from last webinar: Tools for tracking and “spying” on competitors
☑️ Leverage competitor trends and insights to guide smarter inventory decisions
☑️ Connect pricing and promotional data back to your OTB plan to avoid overbuying or stockouts
☑️ See real-world examples of retailers who used competitor data to adapt quickly to shifting market trends
☑️ Use ongoing competitive monitoring to stay agile and responsive throughout the buying cycle

Who should attend:
Retailers, marketers, and planners who want to sharpen their competitive instincts and stay informed in a dynamic market.