Blog
Celerant + GunBroker: Smarter, Faster, More Profitable Selling
January 13, 2026 / 8 minute read / By Michele Salerno
Blog
New eCommerce Integration Helping Firearms Dealers Save Time and Sell More
What is GunBroker?
GunBroker.com is the largest online marketplace for firearms, ammunition, and shooting accessories. Nearly every FFL dealer today sells on GunBroker in some capacity. The platform works much like eBay—but is dedicated specifically to the firearms community. Dealers can post listings, connect with millions of buyers nationwide, and expand their reach far beyond their brick-and-mortar store.
You don’t need an integration to sell on GunBroker. Dealers can manually upload listings, manage pricing, and process orders directly through the marketplace. But without integration, that process can be time-consuming and inefficient—especially when juggling inventory across in-store and online sales channels.
That’s where Celerant comes in.
Learn More: How To Sell On GunBroker.com
A Longstanding Partnership—Now Reinvented.
Celerant has partnered with GunBroker for more than 15 years. Our integration has always allowed dealers to:
- Automatically sync inventory between their point of sale, eCommerce site, and GunBroker.
- Seamlessly import GunBroker orders back into their Celerant system, as if they came from their own website, for easy fulfillment and reporting.
While powerful, one piece was missing: the ability to create and push product listings to GunBroker directly from within our software.
Our dealers told us this was their biggest frustration… and we listened.
Easier GunBroker Product Listings, Right from Celerant
With our newly rebuilt GunBroker integration, dealers can now post listings to the marketplace in just a few clicks—right from within Celerant’s retail platform. No more switching between systems, re-entering product data, or managing separate inventory files.
This new enhancement gives retailers total control over what they sell, where they sell it, and how they price it—saving valuable time and reducing human error.
A Game-Changer for Firearms Retail: Celerant’s Precision Pricing
To make the experience even more powerful, we developed a brand-new feature that is exclusive to Celerant retailers: Precision Pricing for GunBroker.
Precision Pricing is a Celerant-built system that leverages GunBroker’s marketplace data to help retailers make smarter, faster pricing and listing decisions. It’s designed entirely by Celerant, available only through our software, and is the first tool of its kind in the firearms industry.
Here’s what it does:
- Analyzes the retailer’s entire product catalog within Celerant
- Cross-references that data against live GunBroker marketplace data
- Identifies which products are most likely to sell well on the marketplace
- Shows whether each item is competitively priced, and if not, suggests a better price
- Lets the retailer accept or adjust the suggested price and list the item instantly
In seconds, dealers can see exactly what to sell, at what price, and where they stand in the market. Precision Pricing helps dealers stay competitive and maximize revenue- without endless research or guesswork.
Upgrade at No Additional Cost
All these new enhancements- including Precision Pricing- are available at no additional charge for dealers who already use our GunBroker integration. Simply upgrade to the new version to start taking advantage of the improved listing tools and pricing intelligence.
For dealers not yet integrated with GunBroker through Celerant: Now is the perfect time to start.
Ready to Work Smarter?
Learn how Celerant’s enhanced GunBroker integration and new Precision Pricing can help your business sell more, save time, and stay competitive in today’s digital marketplace.
Contact us today or reach out to your Account Representative to get started.
