Access the Full Catalog
Browse MSR Distribution’s extensive product selection directly from Celerant
Quickly Offer Products with Celerant + MSR Distribution
With MSR Distribution and Celerant, firearm dealers can quickly expand their in-store and online offerings with hard-to-find and highly sought-after firearms, magazines, ammunition, optics, parts, and accessories from nearly 100 brands.
This integration helps dealers maintain accurate inventory, streamline ordering, and stay compliant while offering a wider mix of popular and niche products their customers are actively searching for.
With shared NASGW membership and a focus on strong dealer relationships, Celerant and MSR Distribution work together to support sustainable growth and reliable fulfillment.
Celerant + MSR Distribution: How it Works
About MSR Distribution
MSR Distribution is a specialist wholesale distributor that sells hard-to-find and highly sought-after products to licensed retailers and specific qualified entities. You can order directly from our website or you can place your order with one of our MSR Dealer Specialists that is standing by!
About Celerant
As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.
“MSR Distribution is a specialist wholesale distributor that sells hard-to-find and highly sought-after products to licensed retailers and specific qualified entities. You can order directly from our website or you can place your order with one of our MSR Dealer Specialists that is standing by!”
– Michele Salerno, Chief Growth Officer, Celerant
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