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Retailer’s Non-Commodity Content Checklist
Use this free checklist to evaluate your retail content and create more original content that aligns with Google’s latest AI search guidance.
As AI-generated content becomes more common, originality is becoming a key differentiator. Google’s latest AI search guidance emphasizes the importance of creating content built on real expertise, customer insights, and first-hand experience.
The Retailer’s Non-Commodity Content Checklist helps you evaluate whether your content contributes something unique or simply repeats information already available elsewhere.
Use this checklist to:
- Identify content that may be too generic or easily replicated.
- Uncover opportunities to add original insights and real-world expertise.
- Create more valuable content for customers and search engines.
- Align your content strategy with Google’s AI search recommendations.
- Turn customer questions, product knowledge, and business experience into stronger marketing assets.
Whether you’re reviewing existing content or planning your next blog, guide, or resource, this checklist provides a simple framework for creating content that stands out in an increasingly crowded digital landscape.
Download the checklist and start identifying the expertise already inside your business.

