Press Release

Celerant + SIG SAUER: Turning Online Searches into In-Store Sales

September 15, 2026 / 10 minute read

Celerant SIG SAUER Press Release Featured Image

New Dealer Locator Sends 1M+ Monthly SIG Shoppers to Local Dealers with Inventory

Iselin, NJ (Sept. 16, 2026) — Celerant Technology has partnered with SIG SAUER to help firearm dealers capture more demand, convert online interest into real-world sales, and compete more effectively in an increasingly digital buying journey. As more consumers research firearms online before ever stepping into a store, the new Celerant-SIG integration ensures dealers are visible at the exact moment shoppers are ready to buy – connecting online discovery directly to in-store inventory.

Through the integration, SIG SAUER now displays local dealers with available inventory directly on its website, which attracts more than 1 million visitors every month. When consumers search for SIG SAUER products online, they’re guided to nearby dealers who have those products in stock – driving highly qualified foot traffic and faster purchase decisions.

“Supporting our dealers is central to how we go to market, and our integration with Celerant takes our partnership to a new level. With Celerant, we’re helping dealers capture demand by showcasing available inventory and converting online interest at SIGSAUER.com into in-store sales. Now our dealers are even further integrated into our business and ultimately our consumers have a better experience.”

Jack BarnesEVP Commercial Sales at SIG SAUER

At the same time, dealers gain smarter inventory insights inside their Celerant system, helping them stock the right products at the right time while reducing missed sales opportunities.

What This Means for Dealers:

Get discovered by more than 1 million SIG SAUER shoppers each month
Turn online searches into in-store visits and purchases
Show real, in-stock inventory on SIG SAUER’s dealer locator

Why It Matters

Instead of shoppers calling around or buying elsewhere, SIG SAUER now helps connect consumers directly with dealers who are ready to sell – bridging the gap between online research and in-store execution.

“This integration helps dealers sell more by putting their inventory in front of SIG SAUER’s massive online audience. Dealers get more foot traffic – both in store and on their websites – better inventory decisions, and fewer missed sales, all while leveraging the strength of the SIG SAUER brand.”

Michele Salerno, Chief Growth Officer, Celerant Technology

Michele SalernoChief Growth Officer of Celerant

Learn More

The optional program and integration are available to FFL dealers using Celerant. To learn how to participate, visit www.celerant.com/sigsauer or contact your Celerant representative.

Explore Sig Sauer

About Celerant Technology

Celerant Technology is a leading provider of innovative retail software for the firearms and sporting goods industries. Celerant’s all-in-one retail platforms connect point of sale, inventory management, eCommerce, marketplaces, digital marketing and firearms-specific functionality within a centralized system. Celerant has served the firearms industry for more than two decades and provides retailers with extensive integrations across distributors, manufacturers, marketplaces and industry technology partners.

About SIG SAUER Inc.

SIG SAUER Inc. is a leading manufacturer of premium firearms, electro-optics, ammunition, remote-controlled weapon stations, and drones. Building off its 250-year track record, the company’s products are synonymous with industry-leading engineering, quality, and innovation which has made it the brand of choice across the defense industry, law enforcement, and shooting community. SIG SAUER serves all branches of the U.S. Armed Forces and with a presence in more than 90 countries is the preferred partner to top militaries around the world. The company is certified a Great Place to Work™. For more information, visit sigsauer.com.