Press Release

Bangers Partners with Celerant Enabling Dealers to Sell More Products

December 16, 2020 / 3 minute read

FFL dealers can save time by importing products, order more efficiently, and offer an endless aisle with Celerant’s FFL point of sale and eCommerce

Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, today announced a partnership with Bangers, one of the country’s leading shooting sports wholesalers. Through the integration, FFL dealers can save time by importing Banger’s products into Celerant’s point of sale; automate purchase orders; and leverage inventory data feeds to launch a Celerant eCommerce website quickly, and carry more products online and in store without having to stock it.

“At Bangers, we are excited to partner with Celerant, as our first point of sale and eCommerce integration for our firearms dealers. Providing our dealers with the right technology becomes more and more important as we move into 2021. New integrations such as our catalog import, automated ordering, in store kiosks and online product feeds with Celerant- allows our dealers to sell more of our products, with less effort, and be more competitive.”

Jeff PughVP of Sales, Bangers

Streamline store operations with Celerant’s point of sale and Bangers

Through Celerant’s point of sale, dealers can access and import products from Banger’s catalog, consisting of thousands of products from quality manufacturers, such as Glock, Smith & Wesson, Ruger, Sig Sauer, Leupold and many others. From the point of sale, dealers can reorder inventory from Bangers, and automate purchase orders based on minimum/maximum stock levels. Gun shops can also carry an endless aisle of products on Celerant’s kiosks without stocking the inventory; the kiosks pull and display Banger’s inventory data feeds, which include product names, descriptions, images and stock levels. Celerant includes a digital bound book, and offers the flexibility to integrate with 3rd-party A&D/e4473s to streamline ATF compliance.

“It’s vital for dealers to leverage newer technology to strengthen their business, in store and online, and order inventory as soon as it’s in stock. By integrating Celerant with Bangers, dealers can become aware as soon as stock is available, and can either place an order through the point of sale, in store kiosk, or via eCommerce. Partnering with Banger’s will make it easier for our FFL dealers, along with Banger’s clients, to carry more products, streamline the ordering process and increase sales revenue, all while remaining compliant with federal and local requirements.”

Ian GoldmanPresident and CEO of Celerant

Get online quicker with Celerant eCommerce and Bangers

Celerant’s eCommerce platform integrates with the point of sale, enabling dealers to manage their entire business – in store and online – as one. Celerant’s Design Team can build a website and have it pull Banger’s inventory data feeds, allowing dealers to launch a site and start selling quickly. The website will automatically display Banger’s inventory, along with product images, descriptions and current stock levels. Dealers can offer multiple fulfillment methods on their site, including curbside pickup; and streamline those orders with Celerant’s new Curbside Pickup Application.

Get Started

Start growing your firearms retail business by integrating your retail technology with Bangers (now Iron Valley). Get stared at https://www.celerant.com/partners/iron-valley/.

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