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5 Benefits Of Using Integrated Retail Software For Small Businesses
March 16, 2023 / 5 minute read / By Zoya Naeem
Blog
In today’s ever-changing business landscape, small business owners need to know these 5 benefits of using integrated retail software
To stay competitive and grow their retail businesses, it’s crucial for small business owners to adopt technological solutions that can help streamline their operations and improve their bottom line.
One of the most important solutions for small business owners is to utilize integrated retail software, which can help small businesses manage their day-to-day operations seamlessly. Different aspects of a retailers business can all be integrated, such as their point of sale, inventory management, customers and pricing, eCommerce, mobile shopping apps, online marketplace integrations, order fulfillment, and more.
In this blog post, we’ll explore five of the many benefits of using integrated retail software for SMB owners, and why they need to consider integrating such a solution into their business operations.
Top Benefits of Retail Software For SMBs
1. Increased Efficiency
One of the main benefits of using integrated retail software is the increased efficiency it offers SMBs. According to a study by Statista, small businesses that implement automation solutions can increase their productivity by up to 60%.
Integrated retail software can help streamline business processes by automating tasks such as:
- Inventory management
- Order processing
- Sales tracking
Centralizing tasks can result in four major benefits for the SMB owners, this includes:
- Eliminating the need for manual input
- Saving valuable time
- Freeing up resources
- Reducing the risk of employees burnout as repetitive and monotonous tasks can be handled by the software instead of human workforce.
All of which can ultimately lead to increased profits and growth.
By integrating retail software into their operations, SMB owners can achieve greater efficiency, and reduce potential errors from manual entry, allowing them to focus on growing their business and serving their customers.
2. Enhanced Inventory Management
In addition to increased efficiency, integrated retail software can also provide small business owners with enhanced inventory management capabilities including:
- Real-time inventory tracking and reporting, across all retail channels
- Access to real-time sales data customer data
This allows for better and more informed decision making about when to reorder products, which items are selling well, and which ones are not. This can help SMBs maintain the right levels of buffer stock, minimize the risk of overstocking or understocking, and optimize their supply chain for maximum efficiency and profitability.
In fact, according to a survey by Wasp Barcode, 46% of small businesses reported that manual inventory management was their biggest challenge. And integrated retail software can help to alleviate this challenge by automating the process and providing accurate, real-time data for decision-making.
3. Improved Customer Experience
With an integrated software and CRM (Customer Relationship Management) system, retailers can offer loyalty reward programs and incentivize customers across all channels with ease and real-time visibility.
SMB owners can also build stronger relationships with their customers and drive more sales by providing personalized interactions and automating marketing efforts.
Integrated retail software can help achieve this by:
- Capturing customer data
- Tracking purchase history
- Providing insights into customer behavior
Digital marketing can better your customer experience by:
- Create personalized marketing campaigns that are tailored to each customer’s needs and preferences
- Segment customers based on triggers (such as sales)
- Automate marketing efforts
- Enhance customer interactions
- Generate higher conversion rates
- Increase customer loyalty
- Enjoy better financial outcomes for the business over the long term
A study by Service Direct found that personalized emails have an open rate of 29%, compared to 17% for non-personalized emails. Integrated retail software can help SMBs achieve this level of personalization at scale, improving the overall customer experience and driving revenue growth.
4. Enhanced Data Management and Reporting
This is another major benefit of using integrated retail software for SMBs. By automating data collection and integration, retail software can allow SMB owners to
- Access real-time insights and analytics
- Monitor business performance in real-time
- Automate data reporting
- Reduce the time it takes to manually manage every aspect of business
- Identify trends and patterns by highlighting profitable products, busiest hours of operation and the most effective marketing campaigns
- Leverage retail POS analytics to monitor the performance of multiple stores
- Make better, more informed, data-driven decisions
According to a survey by Software Advice, a leading software review website, a massive 89% of SMBs who use retail software report improved access to data and analytics. This demonstrates the significant impact retail software can have on a business’s ability to manage and analyze data.
5. Enhanced Security
Did you know that small businesses have been increasingly targeted by cybercriminals in recent years? In fact, Verizon’s Data Breach Report showed that 43% of cyber-attacks target small businesses, making it essential for business owners to invest in a comprehensive security solution.
Small businesses are often an easy target of cyber-attacks due to their perceived vulnerabilities.
Integrated retail software can help enhance security and protect sensitive business data from potential breaches. With features such as encryption and access control, integrated retail software can safeguard information from unauthorized access or theft.
Integrated retail software can provide the necessary security measures to protect against potential threats and give business owners peace of mind.
What makes Cumulus Retail Industry’s Top-Rated POS and eCommerce Software?
When we talk about the increasing complexities and competitiveness of the business landscape – Cumulus Retail provides everything SMBs need to stay ahead of the curve. Being recognized as one of the industry’s leading all-in-one SaaS retail software -Cumulus Retail is best known for:
- Streamlining business operations
- Improving inventory management
- Centrally managing all aspects of the retail business
- Improving data reporting, and decision-making
- Enhancing customer experience, and overall work efficiency
While there are hundreds of technology companies out there today, Cumulus Retail is powered by Celerant, carrying over twenty years of experience in providing advanced retail business software and solutions for SMBs and advanced retail enterprises.
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