What do you do when there’s a line full of customers, and a patient needs your help finding the best over-the-counter cold medicine? With the right POS system, your sales clerk should be able to quickly look up the product, tell the customer exactly where it is and how much it costs, and even check if the patient has any known allergies to that medication. The POS should also be able to handle the medicine, copay and general merchandise- all in a single transaction.
The last time I went to the pharmacy, it seemed as if it was going to take forever just to receive my medicine. Behind the scenes, the pharmacist has to juggle between the doctors, insurance company, drug distributors and, of course, a frustrated patient. How can you, the pharmacist, leverage retail technology to improve the patient experience while increasing profit?
Here are six ways a drug store can use retail technology to enhance the patient experience:
Suggestion: Acquire a POS with the ability to lookup product/customer information.
Suggestion: Switch to a retail system that’s compliant out-of-box.
Suggestion: Implement delivery/pick up options within your retail software.
Suggestion: Leverage data within your retail software to offer personalized incentives.
Suggestion: Obtain an inventory management system that’s built into your retail software or is tightly integrated.
Suggestion: Build an E-Commerce website that integrates with your POS in real-time.CAM Commerce is a leading provider of retail management systems. Their pharmacy POS software, RetailSTARx, has helped many pharmacies operate more efficiently and grow their business. The system is HIPAA-compliant; interfaces with several wholesalers and dispensing systems (i.e., McKesson, Rx30, CarePoint, SuiteRx, Cardinal Health); has real-time integration to iSTAR for E-Commerce; offers in-store pickup and delivery options; includes loyalty reward programs; and much more.
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