RSR Group is one of the leading distributors of firearms, shooting sports gear, and accessories in the United States. With multiple distribution centers across the country, RSR supplies thousands of licensed dealers with access to one of the industry’s most extensive product catalogs -from major firearm brands to optics, ammunition, and tactical equipment.
For firearm retailers, this reach and scale make a BIG difference. RSR’s extensive network helps reduce out-of-stock situations, shorten delivery times, and keep inventory levels consistent, even during high-demand seasons. By integrating directly with RSR’s live distributor feed, dealers can view real-time product availability, pricing, and descriptions right from within their retail system.
With Celerant’s integration, these products can be imported directly into the back office and POS, creating a unified product database across all sales channels. This allows retailers to maintain consistent inventory and pricing data without managing multiple vendor systems or manually entering SKU information.