Shoppers may not be able to visit your physical store, but you can serve them if you have an eCommerce site and/or an online marketplace account (Amazon, Walmart). Let customers know you’re open for business by sending them an email/SMS message, and by adding a message box on your site so users know they can place orders. Essential items, promotions and delivery options should be ‘front and center’. Ask your vendors if they are still drop shipping merchandise, and if they can offer you discounts so you can lower prices or offer free delivery. You can even be creative, and still allow ‘Pick up in Store’ on your website and offer pre-paid, curb-side pick-up when your customers arrive at your store. A great way to enhance your ‘Pick up in Store’ sales is through our partner Locally. Locally works with hundreds of brands to bring their website visitors to your store for quick & easy pickup.
Optimize your Business During the COVID-19 Pandemic with Our Coronavirus Tips for Stores
Like many businesses, retail has been impacted by the Coronavirus (COVID-19). Whether you’re dealing with store curfews or have already shut your doors, we know this is a challenging time, and we are thinking about you. While there are plenty of uncertainties (including the limit of toilet paper), there are things you can do to plan for this unprecedented time. We hope these tips are helpful to you and your retail business. But first, please take care of yourself and your staff.
1) Shift to eCommerce sales
2) Focus on your inventory
3) Offer virtual classes and consultations
While people are stuck at home, consider offering online classes, as opposed to physical classes or courses in your store. That way your staff can conduct classes (and customers can participate) without leaving their homes. There are plenty of options out there, including virtual classroom software, webinar solutions, mobile apps (Skype, Facetime), and many others.
This past week, our company flipped its annual client conference, which was scheduled for April in San Antonio, into a virtual event, instead of canceling the event entirely. By being agile, you can do the same and keep your staff and customers engaged; virtually instead of in your store.
4) Ramp up email marketing
5) Increase social media engagement
6) Perform data cleanup
Now is a great time to knock some items off your to do list that you’ve been putting off, and keep your employees working and productive. We already mentioned that it’s a good time to complete a physical inventory, but while you’re taking that inventory count you may also want to consider printing/reprinting tags and labels, cleaning up product lists and making any bulk or taxonomy changes in your retail software. Aside from making sure that all the items in your store are in your retail software inventory, you can also inactivate any products that you are no longer carrying.
Another, often neglected, area of many businesses are customer lists & CRM systems. We’ve already discussed the importance of email marketing, but in order to get the most of email, or any direct marketing your customer lists need to be accurate and up to date. Take this time to go through and remove emails that have bounced, fix typos in customer records and remove any duplicate customer records. Taking the time to do this now will improve the effectiveness of all your marketing campaigns in the future.
7) Schedule software updates
Software companies, such as Celerant, are constantly developing new functions and features to enhance the customer experience and improve productivity. However, while keeping your software up to date sounds simple, business owners know that these software updates require testing and often training for employees who use the software in their day to day jobs. If you are currently experiencing slower than usual customer traffic it can be a great time to schedule an update with your retail software provider and perform the necessary testing so that when your customers return you are ready with the latest software to help serve them.
8) Offer gift card promotions
Lastly, while larger gatherings may be discouraged right now that dosen’t mean people aren’t still celebrating birthdays, anniversaries, and other special events. Offering gift cards can be a great way for your customers to send a gift without worrying about wrapping, shipping and exchanging large packages. You can even consider offering promotions on gift cards to help drive even more traffic to your store, or website, from your current customers.
We hope these Coronavirus tips for stores help our retail clients during this unprecedented and challenging time. We at Celerant are taking the necessary steps so that our team can continue to support our clients, without interruption. With our 4 offices spread across the country, all of which participate in customer support, and a ‘work from home’ plan already in place, we are prepared and equipped to support our customers.
If any Celerant clients have questions on how any of these tips can be achieved with your software, please reach out to your account representative or email email@example.com
Retail Resources You May Be Interested In…
Learn how all-in-one retail systems revolutionize the way retailers operate by consolidating sales…
Discover all the major factors that can affect the cost of a new point of sale system for your retail…
Learn how much time it can take for retailers to transition to a new point of sale system from their…