Blog
How Retailers Can Capture Brand Website Orders with Quivers
October 7, 2025 / 1 minute read / By Zoya Naeem
Blog
Learn how the Quivers integration with Celerant allows you to fulfill brand website orders directly through your retail store.
When customers shop online for apparel or sporting goods, they often go straight to major brand websites like Nike, Columbia, or The North Face.
For retailers, that creates a challenge.
Even if you already carry those products, the sale may never reach your store. Instead, the brand keeps the order, and you lose both revenue and the chance to build a customer relationship.
That’s where the Quivers integration with Celerant comes in.
With this setup, brand website orders can be routed directly to your store. The process is simple:
In this article, we will walk you through how the integration works, why it matters, and what it means for retailers preparing for the year ahead. We will cover:
Are you ready to see how you can capture brand website orders, move inventory faster, and open the door to new revenue streams without adding extra systems or manual processes?
Let’s get right into it.
What Quivers Is and How It Works with Celerant
Quivers is a distributed order-management platform that connects major brand websites with local retailers who carry their products. Instead of every online sale being shipped directly from a brand’s warehouse, Quivers gives retailers the chance to fulfill those orders through their own store. This means that when a customer places an order on a brand website, that sale can be directed straight to you.
For brands, the value is clear. By routing orders to local retailers, they can shorten delivery times, reduce shipping costs, and ensure products move quickly off the shelves instead of sitting in a warehouse. It also ensures a consistent customer experience. A shopper can get their Nike jacket, Columbia boots, or North Face backpack faster, while the brand strengthens its relationship with the retailer, who already knows that customer and community.
Here’s how it works in practice:
- A shopper buys an item on a brand’s website that you have in stock.
- Quivers identifies your inventory through the Celerant integration, so the brand knows which retailers can fulfill the order. For your staff, it looks no different than any other sale in the system.
- From there, you fulfill the order through in-store pickup, curbside, or shipping. The process is automated and designed to keep your team focused on serving the customer, not adding extra steps.
Retailers can even log in or register directly through Quivers and sync their inventory with Celerant. Once the connection is active, your products are shared with participating brands and made available for online sales. That opens the door for you to capture even more orders, increase visibility, and move inventory faster, all without new tools or manual effort.
How Inventory Sync with Brand Websites Lands You More Orders
The real power behind the Quivers and Celerant connection is the on-hand inventory sync. Many enterprise retailers know the challenge well, one channel says an item is in stock, another says it isn’t, and suddenly you’re dealing with canceled orders, frustrated customers, and lost sales. That disconnect not only eats into revenue, it also damages trust with the brands you partner with.
With Celerant and Quivers working together, that problem disappears.
Your in-store inventory is updated instantly and pushed directly to the brand’s website. That means when a shopper clicks ‘buy’ on a Columbia jacket or a North Face backpack, the brand knows you actually have it available. No overselling, no backorders, no scrambling to find product that isn’t on hand.
This accuracy benefits everyone. Customers get the items they want without delays, brands maintain their reputation for reliable fulfillment, and you earn more orders while strengthening your partnership with the brand.
Pro Tip:
If you’re already using Celerant’s reporting tools, set up a view to track Quivers-driven sales separately from your in-store transactions. This allows you to see how much of your revenue is coming from brand website orders and measure the impact of this integration on your overall sell-through.
The Benefits of Quivers Integration for Retailers
Once your inventory is connected and orders flow through seamlessly, the real value begins to show. For many retailers, Quiver’s integration is more about capturing sales that would never have come their way otherwise.
When customers shop directly on big brand websites, those orders can be routed straight to your store. That means more revenue without you having to spend on marketing to win the sale. And because the orders come through your Celerant POS like any other transaction, fulfillment is simple. You can process them for in-store pickup, curbside, or shipping without adding new systems or training.
This also helps you move merchandise faster. Seasonal gear, footwear, or specialty items that might have sat on the shelves longer can sell through quicker when brand websites route demand to you. It reduces overstock risk while giving customers more ways to access your inventory.
Another key benefit is visibility. Outdoor, sporting, and footwear brands dominate online search results and invest heavily in SEO and digital campaigns. By connecting with Quivers, you get discovered by those same shoppers without spending your own budget on ads.
Why This Opportunity Is Important for Enterprise Retailers
For enterprise retailers, the stakes are higher. You already manage multiple stores, eCommerce sites, vendor relationships, and thousands of SKUs. Every additional sales channel adds complexity, which makes it easy to miss opportunities hiding in plain sight.
One of the biggest gaps is brand website traffic. When customers go straight to a brand’s site to shop, those sales often bypass you completely, even if you’re already stocking the same products in your stores.
Quivers changes that dynamic.
By connecting your Celerant POS with Quivers, you can effectively treat each brand’s website as another sales channel that you fulfill. The customer gets the experience they expect from the brand, while you capture the order and keep the sale in-house.
This approach is especially powerful in verticals like footwear, outdoor, apparel, and sporting goods. These industries have loyal shoppers who begin their search with the brand itself. By tying your inventory into that journey, you’re participating directly in demand that already exists. For enterprise retailers with large inventory pools, that can mean faster sell-through and more substantial returns without increasing marketing spend.
Discover: Which Retail System Is Right for You?
Pro Tip:
Not every retail management system offers direct integration with Quivers. When evaluating software, ask if it can sync inventory automatically and push brand-fulfilled orders directly into your POS. Choosing a platform that supports Quivers ensures you’re not stuck using workarounds or manual imports, and it makes scaling across multiple stores and online channels much easier.
Ready to Start Capturing Brand Website Orders?
Brand websites already drive massive traffic and sales, the only question is whether your stores are part of that flow or sitting on the sidelines. With the right integration in place, those orders can start coming directly through your POS, fulfilled by your team, and adding to your profit margins.
If you are ready to take the next steps, get in touch with our team to learn how you can connect Quivers to your Celerant system and start capturing brand website orders today.
