Celerant Technology® Integrates Retail Software with Pacific Tackle Distribution™ Helping Fishing Retailers to be More Competitive

Integration enables catalog import and automated ordering

Staten Island, NY (January 14, 2022) – Celerant Technology®, a leading provider of innovative retail solutions, today announced an integration with Pacific Tackle Distribution™, a leading wholesaler that serves fishing dealers throughout the United States. By integrating Pacific Tackle with Celerant’s point of sale, fishing dealers can import product catalogs, automate ordering and fulfillment processes, and coming soon, leverage product feeds to boost in store sales.

“Our integration with Celerant provides our dealers with a technological advantage,. Since Celerant’s retail solution is integrated with our real-time inventory system, dealers can easily restock merchandise with a streamlined process as stock levels run low. This reduces stock-outs, driving sales and inventory turns. The Celerant and Pacific Tackle Distribution integration is a valuable tool to help our dealers overcome the challenges faced in today’s strained supply chain environment.”

Mark Adkins

President, Pacific Tackle Distribution

Through Celerant’s point of sale, dealers can access and import Pacific Tackle’s catalog, consisting of thousands of products from leading brands. From the Celerant Back Office, dealers can create and send purchase orders to Pacific Tackle with digital acknowledgements; and automate the ordering process for any item based on min/max stock levels. This helps dealers quickly build their product database, stock shelves with the right amount of inventory, and maintain data consistency across all channels.

Coming soon, Celerant’s in store kiosks will have the ability to pull Pacific Tackle’s product feeds in nearly real-time. Dealers can leverage the feeds to offer an endless aisle by displaying all available merchandise- with descriptions, images, and inventory levels. Dealers can automatically route orders to Pacific Tackle to have shipped to their store; fulfill orders with same day pickup using their store’s inventory; and streamline delivery using Celerant’s Curbside Pickup App and shipping integrations.

“Celerant provides all the features fishing dealers need to be competitive in store, online and at fishing events. By expanding our integrations with Pacific Tackle Distribution, dealers can carry more saltwater and freshwater fishing products and accessories, and save time by automating processes. Pacific Tackle is a great addition to our core software, and will help our clients be even more competitive.”

Ian Goldman

President & CEO, Celerant

Ian Goldman Celerant Technology

Celerant’ offers two retail solutions that integrate with Pacific Tackle - Cumulus Retail™, an affordable and powerful point of sale and eCommerce solution for small business; and Stratus Enterprise™, a custom omnichannel platform with advanced features.

About Pacific Tackle Distribution
Pacific Tackle Distribution is a fishing tackle distributor serving retailers throughout the United States. It carries a wide selection of tackle from the industry’s leading brands. The business was built on a foundation that combines fishing industry expertise with advanced technology. By providing extremely fast, often same-day, order processing speeds, as well as friendly customer service, Pacific Tackle Distribution continues to grow its dealer base among saltwater and freshwater dealers alike. For more information, please visit www.pacifictackledistribution.com.

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